Green Options » green web design http://greenoptions.com/tag/green-web-design Posts tagged 'green web design' Mon, 29 Dec 2008 18:00:56 +0000 http://wordpress.org/?v=2.5.1 en Greening Your Business Website http://ecopreneurist.com/2008/12/29/greening-your-business-website/ http://ecopreneurist.com/2008/12/29/greening-your-business-website/#comments Mon, 29 Dec 2008 18:00:56 +0000 Allison Boyer http://ecopreneurist.com/2008/12/29/greening-your-business-website/ creating a green websiteWebsites are an often-overlooked green way of promoting your business. Instead of printing brochures and other literature, you can just send people to your website. If you don’t already have a website for your business, you should make it one of your New Year’s resolutions to create one in 2009. Luckily, building a website for your green business really isn’t as hard as you may think, even if you don’t know HTML and rarely use computers.

But before you start building and promoting your website online, consider this: websites themselves can be “greened.” Most people don’t know that there are green choices when it comes to hosting, site design, building, and content! You don’t can actually create a green website for your green business.

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]]> http://ecopreneurist.com/2008/12/29/greening-your-business-website/feed/ Creating a Web Site for Your Green Business http://ecopreneurist.com/2008/07/18/creating-a-web-site-for-your-green-business/ http://ecopreneurist.com/2008/07/18/creating-a-web-site-for-your-green-business/#comments Fri, 18 Jul 2008 18:00:31 +0000 Megan Prusynski http://ecopreneurist.com/2008/07/18/creating-a-web-site-for-your-green-business/ A Map of the Internet in 2005, via matthewjetthall on flickrSo you’re starting a green business. Congratulations! Now that you have a dream, a business name, and a plan, how do you go from the initial idea to making that first sale? If you’ve done your homework, you probably have a marketing plan for your business (it’s wise to make it part of your business plan). One of the most important pieces of your marketing plan should be your company web site. Your web site will be the first impression many of your clients and customers have of your business, so it’s important to invest the time and money necessary to create a well-designed, informative, easy to use, and sustainable web site.

Not only does your web site offer you a chance to market your company, it’s also an opportunity to exercise your commitment to sustainability. One way to green your marketing is to make the web your primary advertising focus. Through e-mail newsletters, online ads, and promoting your domain name on all company correspondence, you can drive traffic to your web site and cover a lot of marketing ground without having to waste paper. Focusing your advertising efforts on the internet means less printed advertising, which means less paper waste and fewer pollutants released (the printing process and ink pigments create a lot of them).

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