Boxing in Green Wine
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Vineyards are perhaps one of the most entrepreneurial of ventures. Long the dream of many a corporate worker and the fulfillment of one by celebrities and those willing to spend lots of hours and lots of dollars to make it successful, wine is in the green news this week.
The recent announcement that Almaden and Inglenook wines will switch form 3-4 liter jugs to Bag-in-Box (BIB) packaging was a big one.
The company bills itself as “the world’s most cost and carbon efficient vintner” for its use of BIB packaging, which it claims has less than half the carbon footprint of bottled wine in terms of energy needed for glass production and transportation.
“The positive impact to the environment from making the shift to BIB packages will be huge, simply because the volume of these two brands combined account for 10 million cases of production,” David Kent, The Wine Group’s CEO, said in a statement.
