Green Options

The time has come to make a CHOICE. For the economy, future generations and for the sake of nature!

We must decide who will reign the title of the 2009, Green America People’s Choice Award!

“The People’s Choice Award is a celebration of the leaders of the green economy, and a challenge to corporate America to follow their path.”

In order to get nominated these businesses must pass Green America’s screening process. Green America only chooses businesses that are socially and environmentally responsible.

So, without further ado;

Meet the Top 10 Nominees…
(Listed in alphabetical order.)

As millions of Americans are finding themselves waking up with less disposable income, fewer job prospects, less income thanks for forced furloughs or lost value in their 401(k)s, some are rediscovering the joys of growing our own food, sharing picnics with others in our community, going for hikes in the woods, or spending more time with our family. Instead of working at a job they hate, they’re starting their own enterprise that makes the world a better place.

As it turns out, a new version of happiness is emerging based on relationships and connections to each other and nature, not all the goods found at the Mall. Many of us are choosing to live and work in a world where the economists (who presently dominate the national economy and national discourse) don’t matter.

The authoritative new book from Cecile Andrews and Wanda Urbanska, Less is More: Embracing simplicity for a healthy planet, a caring economy and lasting happiness (New Society, 2009), is just the right tonic for these topsy-turvy times. Side-step stress, don’t give into your fear, and thrive, instead, in a world of abundance where freedom and cooperation still reign.

My wife and I had a chance to peek at the advance galley of Less is More before it went to print and found Andrews and Urbanska masterful both in their prose and their ability to bring together an eclectic array of writers, thinkers and sustainability advocates who live in ways that echo what they write about.

Less is More is divided into three parts — simplicity defined, solutions, and policies — each containing short essays, analysis and inspiration from some of the leading sustainability, simplicity and community thinkers and doers. From Sarah Susanka discussing clutter and Robyn Griggs Lawrence’ tome on wabi-sabi time to Juliet Schor’s exploration of a carbon-friendly economy and David Korten’s treatise on caring and connecting, a diverse array of perspectives woven throughout Less is More illuminate why there’s greater freedom in having enough rather than always striving to have more and more. Writes essayist David Wann: “According to surveys taken by the US National Science Foundation for the past 30 years, even with the steady increases in income, our level of overall happiness has actually tapered off.” So what’s the economy for anyway, to support a bigger government or make a few really rich people richer?

Tired of the general confusion and hoping to provide both companies and consumers with a better understanding of “green” claims, the American Chemical Society’s Green Chemistry Institute has a plan. Working with representatives from the from the ACS, major chemical and pharmaceutical companies, trade groups, nonprofit environmental organizations, and academia, they hope “to build a comprehensive, multiattribute, consensus-based standard with third-party verification that a company can certify against to say its product is green or that its manufacturing process or [...]

I don’t know much about Sophia “the Angry Green Girl”, but this woman absolutely KNOWS how to get attention.  Case in point?  She’s hired a dozen bikini-clad LA models to wash any hybrid vehicle that happens by in the hopes of generating some press for her new website, under the banner of “Shamelessly exploiting everything I got to save our world.”

When municipalities look to cut costs, some of the first programs that get chopped are green programs. But, is that such a good idea? Municipal green programs can have significant economic benefits in addition to their environmental bona fides.

Before the onslaught of crowds hit Golden Gate Park for Pearljam tonight, I, along with other Green minions checked out the Ouside Lands Green scene just as West Indian Girl hit one of the numerous stages.

Don’t say that we didn’t warn you but those who are short on cash should consider the Global Inheritance sponsored recycle booth in the Eco Lands section. They offered a similar booth last year but not many people seemed aware of it. The deal here is that anyone who wants nifty Outside Lands shirt (for free) just needs to bring 75 empty cans or bottles to the booth. For 250 bottles you can snag a pair of Loomstate organic jeans and 150 gets a recycled record vinyl clock. Those not as inspired can get some Fuel TV sunscreen (and boy is sunscreen mandatory today) for just eight bottles.

It seems once school starts we go on a spending rampage.  Backpacks, clothes, lunchboxes and supplies can drain the wallet pretty fast and any little bit you can save helps.

What a perfect time for a shoe sale.  Simple Shoes is currently offering many of their popular styles at special clearance prices – and we are talking dirt cheap here!  Boys Innertube shoes and the adorable GT Janie for girls are each marked at $8.99 and Skippies are just $7.90.  And while you are at it, grab a pair for yourself and baby. 

I had the opportunity to be a sustainability coach to some of the Clean Tech Open semifinalists last week.

The Annual Business Competition provides green mentoring and sustainability workshops to help clean tech entrepreneurs integrate sustainability into their business plans. And I found myself stressing the business case for why integrating green made business sense.

While some of the companies we met with were very committed to sustainability, others seemed to be going through the motions because it is required by the competition.

I understand CEOs of start-ups have many competing issues to focus on.

I thought it might be helpful to review here the three key reasons why it is makes good business sense to invest in sustainable business practices:

• It will save you money
• It will provide better access to capital
• It will drive top-line revenues

Everybody does it.

Now do it a little greener, make a 2 minute video and win a chauffeured night on the town for two, compliments of Astroglide, along with two gift baskets full of sexy, eco-friendly goodies and Astroglide gear to spice up the night.

When we think about “sustainable packaging,” we think about recycled paper and plastics, but there is a lot more to sustainability than that. In running across a company called Distant Village Packaging, which specializes in sustainable packaging, that fact was brought home in a powerful way. . . in pictures.

I learned of A Distant Village when it introduced what it calls “the world’s most environmentally-friendly labels.” Called Pure Labels, these are adhesive-backed inkjet or laser printer labels made of wild grass paper. They are not only produced with 100% recyclable materials (including no HDPE or other plastics) but are manufactured according to what the company calls “the strictest adherence to socially responsible business practices.”

Aug. 29 is the fourth anniversary of Hurricane Katrina and Kanye West’s “George Bush doesn’t care about black people” comment on live TV.

The rebuilding of New Orleans continues. And it’s being rebuilt in shades of green.

According to a “New Orleans Green Building Assessment” released by the Sierra Club, the devastation of 2005 has provided the city with a unique opportunity to develop a national model for rebuilding with sustainability in mind.