Green Options

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Sarah Smarsh and Simran Sethi are writing a series on the impacts of everyday things. They will be posting previews on Green Options before launching the posts on Huffington Post. Here’s a sneak peek on sneakers.

With ye olde cobbler long dead (re-soling Jesus’s Birkenstocks in forgotten profession heaven) and cheap production methods shortening the lives of shoes, Americans have gotten into the habit of pitching worn out (or simply undesired) kicks and buying new ones. Shoe-shopping has become something of a fetish, a joke, an emblem of the spoiled housewife who fills her emotional void with Italian suede.

We could go into Manolos, but we’ll focus here on sporty treads, not just to stay on-topic but because they account for a third of the U.S. shoes market.

The production of athletic shoes is infamously shady, from a human rights perspective. Historically, manufacturing giants such as Nike have followed cheap labor, exploiting workers in developing countries so that they might enjoy enormous profit margins. (Nike has really turned itself around in recent years, however, and is now one of the greener players on the field.)

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.

To capture as much information on new ideas and products coming from the convention as I could I went out and got a video camera and recorded a number of vendors talking about thier products.

The videos are on YouTube at http://www.youtube.com/proformagreen.

If you are a green entrepreneur I strongly suggest you take a look at these pitches, using them as a learning tool to avoid the Six Sins of Green Washing (see www.terrachoice.com).

TerraChoice lists the sins as

Sin of the Hidden Trade-Off - e.g. paper (including household tissue, paper towel and copy paper): “Okay, this product comes from a sustainably harvested forest, but what are the impacts of its milling and transportation? Is the manufacturer also trying to reduce those impacts?” Emphasizing one environmental issue isn’t a problem (indeed, it often makes for better communications). The problem arises when hiding a trade-off between environmental issues.

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.

I now understand that my attempt at blogging from our convention was a little bit of a pipe dream. There were simply so many green products and conversations going on that I was nearly overwhelmed.

Two big take-aways:

1) The industry is certain that green is going to stick this time around. A few vendors placed green (by their use of the word at the time) at 8-12% of the business and with a growth to 20% in the next few years seeming very likely. Ash City is looking for 50% by 2010.

2) This is the interesting point for Ecopreneurs: suppliers are having trouble keeping up with demand in the marketplace, even at the low levels of current business. Problems are at every level of the supply chain, so if you have a green idea, GET IT OUT THERE.

You run an sustainable organization, receive referrals from the Internet and want a brand that’s memorable. You also want to automate your web traffic.

Enter the green widget - a ‘brand confirming’ tool you can’t overlook. If you have a brand, says Stefan Juhl, a widget will only confirm (or make others more aware of) your brand values. So, what is a widget anyway? Erick Schonfeld explains and Max Gladwell defines the role of a widget as one of the many tools a social (change) media practitioner can employ.

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. This week John is writing about his experiences at his national convention…

I am at the Proforma national convention this week, a gathering of our sales folks in Orlando, Florida. It is a once a year chance to meet one-on-one with most of the top manufacturers in the promotional items and print industry. While here I hope to give short daily updates on what is going on from an Ecopreneurist perspective.

Green is certainly a strong theme at this year’s meeting with many vendors bringing new green items to the event. The Proforma event bag this year was even green - each member of the convention was given a Recycled Owl Deluxe Backpack made from 100% post-consumer recycled material- to hold our event training materials. These bags are made by Leed’s and are part of their Owl line of bags made from recycled water bottles and yogurt containers.

Sarah Smarsh and Simran Sethi are writing a series on the impacts of everyday things. They will be posting previews on Green Options before launching the posts on Huffington Post.

Who doesn’t feel better after a yoga class? Yoga is the union of the body, mind and spirit.It stabilizes the nervous system, decreases blood pressure, increases flexibility and endurance, and opens you up in ways that you may not have imagined.

Simran used to be a yoga teacher. She loves the practice even though she hasn’t spent much time on her mat lately. (“Yoga on the inside, baby!”) Sarah gets her yoga on every week and knows it does her body good.

But, as any student knows, the real practice starts when you walk out the door. That’s also where the rubber hits the road and your practice takes its toll on the environment.

Oh brother, that again? Yes, my dear yogin, that.

The second Carnival of Green Crafts is now posted at BlogHer.  Crafts and DIY editor Deb Roby has done a fabulous job, so head on over and check out what she’s whipped up. I think the haiku is my favorite.

We have been so pleased that so many green crafters and craft aficionados out there have sent in posts, commented, and visited the carnivals thus far.  For those [...]

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.

Everyone knows that the plastic bottles for packaged water are bad for the environment and bad for your health. The promotional items industry knew this as well and seized on this to promote the reusable plastic bottles ubiquitous in gyms and office promotions.

Water bottles became big business for us. Then came the Bisphenol A scare.

Overnight plastic bottles were out. If you are in the business of promotions and brand management it really did not matter if the plastic water bottle your client had purchased in the past was made with Bisphenol A or not. All water bottles got painted with the same brush.

So what happened?

Well basically overnight, and industry wide, the plastic water bottle orders became steel or aluminum water bottle orders. And then - due to the rush, the tragic earthquake in China which was one of the main manufacturing areas for these items, and basic distribution issues - the aluminum water bottles sold out.

When decorating or remodeling any room of your home, “green” means using products and materials that include the following characteristics:

1. Are locally manufactured. Buying products manufactured nearby cuts down on the waste of fuel and the emissions that result from transporting goods long distances, and also supports your local economy.

2. Conserve natural resources. These include products that are made from rapidly renewable materials generally produced from agricultural crops, such as organic cotton, wool, sisal, cork, and bamboo, and products made from wood derived from certified well-managed forests. Examples include cork and bamboo flooring.

Dear Justin… and Dear all!

Special thanks to Jeff Strasburg for helping us indulge our imaginations in this series!  I’d also like to extend my gratitude to Justin for engaging me in this form.  It has been edifying to explore concepts about sustainability.  I hope that the readers of this “debate” have enjoyed the process as well, and I know I speak for Justin when I say: we welcome all comments!  This a dialog, a free exchange of ideas, so tell us yours and help to fuel the mutual inspiration.

(Author’s Note: I include the image above not only because, figuratively speaking, the “sun is setting” on our Sustainability dialog, but also because I will be travelling westward-ho! throughout the United States until the beginning of September.  My objective is to get some relief from my high-technology-based lifestyle right now, so the vacation will heavily consist of camping in national parks.  Therefore, I will blog if I am able to during this time, but if not… be prepared for both the Sust Enable episode debuts AND a bona fide blogging bonanza upon my return in early September.)

Without further ado,

Here are my final thoughts, in conclusion.

1) If you can learn to modify your life to be as close to environmental sustainability as possible, it is necessary that you proceed to do so. The human will is one of the most powerful–and dangerous–elements on the planet.  At first glance, it might feel like “too much” to give up using a flush toilet (just for an example).  But is it really?  Think about the idea.  Get familiar with it.  Picture what it would look like to use a composting toilet in your home.  Maybe start with a little one, to be used only sometimes.  Soon, the consequences may not seem all that daunting. There is always a choice. 

Don’t let your true identity and dreams for what the world could be become casualties of conforming.  You only have one life, so use it, in the most effective ways visible.  If many individuals decided that, deep in their hearts, ecocide felt wrong to them, that many persons when taken together comprise a mutiny against old, obsolete customs and beliefs.  Your little action today plays a role in a social revolution, of the “green” kind.

This is a guest post by Ruth Haag, President and CEO of Haag Environmental Company, a hazardous waste consulting firm.

One of the reasons that we, as a society, create so much waste is that it is easier to have something that is disposable, than to have something that must be maintained. Turning an office environment “green” will take some work, but worth it.

It is a bit harder to encourage an office staff to think about a healthy environment, because of the number of personalities involved. As with any new venture, it works best if there is support from the top management.

Following are some very simple ideas that you can use to start to turn your office into a “green” office.