Got an Idea for a Green Ad Campaign? Send it to Yahoo!
Yahoo! is jumping in on the 'create-your-own' commercial craze with a contest called "Big Shot in Cannes."
They're calling on all ad agencies to create an original 30-second spot with a green, or environmentally friendly focus. The point of the contest is to familiarize the agency teams with the user-generated content idea for advertising. Brands like Doritos (aired during the Super Bowl) and Dove (aired during the Oscars) have already experimented with the
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