Insights from Greentreprenuer Panel Sponsored by MIT/Stanford Venture Lab

Carol McClelland — Thu, 24 Jan 2008 07:36:57 +0000

Last night I attended a panel discussion called GREENtrepreneurs Help Individuals Go Green: Green Tech for the Consumer Market sponsored by MIT/Stanford Venture Lab (VLAB)

Venture capitalists have begun funding greentrepreneurs who are inventing green-consumer products that the mass market consumer will purchase. We all know about the green car, the solar panel, and the CFLs. The question is: What will come next? What factors will influence consumers to adopt new products.

Three greentrepreneurs presented their product pitch to a sold out crowd:

Green Options » greenplug

Insights from Greentreprenuer Panel Sponsored by MIT/Stanford Venture Lab