Green Options

Editor’s Note: Jeff Wolfe is the co-founder and CEO of groSolar. This is the second post in a series from the CEO’s of major solar companies. The first post was by the CEO of SolarCity, Lyndon Rive. You can follow the complete series here.

groSolar operates in the downstream solar market. We are affected by all the US and global macro economic trends. I describe the current economic conditions as a Vortex. Heavy winds of the economy swirling downward, a huge updraft caused by declining raw material and finished goods prices, and sweeping cross-currents of over-supply and the failure of major banks to provide normal business services.

But within this maelstrom is a gentle wind of opportunity. Finding this breeze, like finding a thermal in a hang glider, can not only fuel a great ride, but can bring your company to new heights. This is more easily said than done!

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In a move to expand its national reach, GroSolar announced plans Thursday to acquire Borrego Solar Systems’ residential solar installation business. With the acquisition, groSolar will emerge as the fourth-largest residential solar power installer in the United States. The company’s acquisition comes at a time when the industry is poised to reap the benefits of the economic stimulus’ eight-year extension of the solar tax credits.