Green Options

Brandweek just came out with its roundup of the best alternative and unconventional marketing ploys of the year and there are some terrific lessons to be learned.  With consumers distracted by everything from the economy to their smartphones, its a real feat to get people’s attention.  Thinking outside the box can apparently be a winner even in these times.

Here are some guerrilla words of wisdom:

Go virtual: BMW created a faux promotion about the worlds largest car ramp that was going to “launch” its new 1 series sedan to the US.  No ramp, no town of Oberpfaffelbachen, no anything… except a You Tube video.  It is estimated that based on Web hits and blog mentions 10 million people have “seen” the ramp. As the say in the Brandweek article: “A decent return, considering they didn’t spent a buck on timber.”

These Come From Trees (Redesigned)I previously posted about These Come From Trees, a guerilla public service campaign aimed at raising awareness of paper use and asking people to conserve paper using a simple sticker on a paper towel dispenser.

By reminding people that paper towels come from trees, the stickers save up to 100 pounds (about one tree's worth) of paper each year. Recently I found out

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These Come From Trees Sticker

What would you think if you saw one of these stickers on a paper towel dispenser in a public bathroom? The folks at TheseComeFromTrees.com hope you'll think about the source of the paper towels and use as little as possible. By placing these stickers in plain view on paper towel dispensers, they're calling out an often

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