Green Options

If you’re like 50%-60% of businesses in America you may be thinking about sending customized holiday cards this year.  If so, there’s still time and you have lots of excellent green options.

1. The greenest option is to forgo printed cards and use an eCard.  American Greetings has a wide selction of eCards with minimal advertisements and is free for the first month.  They even have an option to include a virtual gift card good for use at over 100 participating merchants.

2. ReProduct Zero-Waste custom photo holiday cards and envelopes are created using environmentally friendly materials and are completely recyclable—100% of these cards and envelopes are reused in the manufacturing of Shaw carpets. Cards and envelopes are made from synthetic ‘paper’ (virgin polypropylene) which is a treeless alternative. According to Rachel Derby of ReProduct, unlike paper which can only be recycled a limited number of times, plastics can be used again and again without losing any material quality, in a true Cradle to Cradle manner. Recipients follow simple return instructions detailed on the postage paid envelope that comes with the card.

3. Minted has beautiful digitally printed eco-friendly cards. All their holiday cards are printed on 100% PCW recycled 130lb matte card stock. Minted is powered by wind power and the cards are FSC and GreenSeal and Green-E certified. If you order today you will receive your cards by December 15.

At times, we consumers can feel a bit powerless in the wake of so many recalls of everything from food and medicine to toys, knowing that so little of these goods actually do get inspected, and often the inspection process fails. 2007 was a rough year in this capacity.

Last year, there were a record number of contaminated meat recalls, primarily from E. coli risks. Yet, it may surprise many people that despite its role as an inspector, the USDA does not have the legal authority to force a recall of meat and poultry product. It’s a frustrating situation. Indeed, in the wake of the record recalls, the only outcome by the USDA was to determine that a “study needed to be done on the situation.” In other words, little action by the USDA to address the situation and partial, voluntary recalls by the meat companies. Status quo.

And, then the Hallmark/Westmoreland products investigation hit the Web in the form of a video of shocking animal abuse and illegal use of downed cattle for human consumption, including school lunch programs. Actions that occurred despite twice a day visits from a USDA inspector.

The term Hallmark Holiday has become so popular, it even has a Wikipedia entry. The basic concept, of course, is that the holiday exists almost purely for commercial purposes. Many would argue that the days are actually invented by businesses as an excuse to sell, sell, sell.

Now, we know that Valentine's Day goes back a little further than Hallmark, but it certainly has become more and more commercial through the years. What these

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