The Rise of Cause Marketing – Target and Sears Win Halo Awards
The rise of social entrepreneurship has led to an increased interest in cause-related marketing by bigger and bigger firms. At this year’s Halo Awards, major retailers shone in the spotlight.
The Halo awards, presented by The Cause Marketing Forum are awarded to the best crafted cause marketing campaign and include a variety of categories to recognize different achievements.
· Best Transactional Campaign (generates donations via consumer activity)
· Best Joint Message Promotion (a cause partnership that shares an important message)
· Best Health-Related Campaign
· Best Environmental/Wildlife Campaign
· Best Social Service/Education Campaign
· Best Cause Marketing Print Creative
(magazine, newspaper or FSI)· Best Cause Marketing Event
(fundraising or message-driven consumer events)· National/Local Integration: A campaign that successfully integrates local chapters and/or business units into a national cause-related campaign.
