Sustainability Spotlight: The Friendly City Food Co-op
Since moving to Harrisonburg, Virginia, I have been pleasantly surprised–okay, stunned–by the many green and community-oriented groups working to make this place a better place. Shortly after moving here and starting my new job, I was introduced by colleagues to a remarkable project in its formative stages: The Friendly City Food Co-op.
Bringing together community members, local farmers, and everything necessary for healthy, green living, the Friendly City Food Co-op is on its way to giving everyone in the Shenandoah Valley a chance to support sustainability at all levels. As the website explains, “The guiding principles are equality among owners, the enrichment of the community, and the support of local sustainable products.”1
Interestingly enough, the Co-op got its start after The Little Grill Collective, a local employee-owned restaurant and landmark, made a failed attempt at starting a natural foods/goods store in 2005. Alas, The Little Grill’s store never came to fruition, but after six months of trying the owners/staff contacted interested community members about the possibility of making the vision a reality.
Starting in 2006, 25 interested folks met repeatedly to discuss, plan, and gather resources to water that little seed so that it might sprout and grow. And, by the end of 2007, their work brought some impressive results: over $11,000 in raised capital, hiring of outside consultants (legal, business, marketing, etc.), and established the various boards and teams. All the while plans were taking shape and that vision of the Friendly City Food Co-op store kept growing clearer, firmer, and more realistic.



