Bad News For Green Builders? Not So Fast
The collapsing housing market has wreaked havoc in a variety of industries. Everyone from realtors, to mortgage bankers to builders has seen lay-offs and steeply declining sales. The savviest of the group have realigned their businesses to go after the new markets a recession creates or focused on smaller, still growing niche markets.
For builders who thought going green was the answer there’s some bad news. While the hype surrounding green building features would make one think this trend would last forever, a recent study by the New York Times reveals some holes in this theory.
Ninety-three percent of all home buyers, both nationally and in the New York metro area, are not willing to pay more for green or energy efficient features when building a home, according to a recent independent study commissioned by The New York Times Customer Insight Group.
