High Energy Prices Driving Customers Away? The Silver Lining For Green Products
Just when you thought that inflation would drive consumers away from more expensive green products, the silver lining appears. The Wall Street Journal, in an in depth article, Green Products Gain From New Price Equation on the subject, reports that green products and those with greener packaging may turn out to be the big winner as energy prices spiral out of control.
Consumers typically have paid a premium for environmentally friendly products. But with soaring energy prices pushing up the price of mainstream goods, green products are becoming just as — or even more — affordable these days.
Because eco friendly companies tend to use fewer fossil fuels in production and tend to focus on energy saving techniques, as the price of oil rises, it impacts green companies less. Eco friendly products made from natural materials, rather than plastic, a petroleum derivative, are impacted less by rising material costs. The same applies for packaging costs. Avoiding the plastic wrapper turns out to have been a smart economic move.
