US-based car-share giant Zipcar Inc. has launched its first ever Electric Vehicle Pod, featuring an all-electric Citroen C1 and a Plug-In Toyota Prius. The vehicles, among the most efficient and technologically advanced on the road today, can be hired by the hour for a fraction of the cost of owning one.

The company figures that EVs are ideally suited for early, large-scale use in Zipcar’s car sharing platform since the average Zipcar trip lasts just under four hours and less than 25 miles, well within the range of a typical EV.

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Earlier this week, London launched Britain’s first ever electric car hire scheme.  The initiative, run by Streetcar, the country’s largest pay-as-you-go car-sharing club, will offer members a specially adapted Toyota Prius at rates starting from £5.95 (just under $10) an hour.

If the trial proves a hit with club members, Streetcar plans to roll out extra electric cars throughout the capital to meet rising demand.

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