Green Options

H&M reports they will increase organic cotton use in their fashion collections by 50% in 2009.

Mainstream brands have embraced organic collections season after season over the past several years, but H&M is leading the way for their competitors this year as they commit to switching a large portion of their manufacturing processes toward organics. My hope is that H&M will stitch to 100% organic cotton for their collections, because this will not only give them a sustainable competitive advantage but also set the stage internationally for the complete switch to organic cotton textile production.

Many mainstream brands with savvy designers are releasing environmentally conscious organic lines for fall. Displayed above from left to right:

1. H&M’s expanded their organic collection, which includes shirts (like this light purple horse sketch top shown first), scarves, jackets and pants for women, men, and children. A preview of the fall designs may be viewed in the Green Daily gallery.