New Blissful Organic Cotton Spring Fever

Lucille Chi — Sun, 08 Feb 2009 17:54:55 +0000

H&M reports they will increase organic cotton use in their fashion collections by 50% in 2009.

Mainstream brands have embraced organic collections season after season over the past several years, but H&M is leading the way for their competitors this year as they commit to switching a large portion of their manufacturing processes toward organics. My hope is that H&M will stitch to 100% organic cotton for their collections, because this will not only give them a sustainable competitive advantage but also set the stage internationally for the complete switch to organic cotton textile production.

Green Fashion Spotlight on Mainstream Brands like Banana Republic, Nike, and H&M Organics

Lucille Chi — Sun, 10 Aug 2008 20:18:58 +0000

Many mainstream brands with savvy designers are releasing environmentally conscious organic lines for fall. Displayed above from left to right:

1. H&M’s expanded their organic collection, which includes shirts (like this light purple horse sketch top shown first), scarves, jackets and pants for women, men, and children. A preview of the fall designs may be viewed in the Green Daily gallery.

Green Options » H&M

New Blissful Organic Cotton Spring Fever

Green Fashion Spotlight on Mainstream Brands like Banana Republic, Nike, and H&M Organics