
Cow poop is a leading contributor of nitrous oxide and ammonia into the atmosphere, adding heartily to global warming. Cars, as we all know, provide their own fair share of noxious fumes to the environment. But a British team of engineers and racers is working on a way to kill two birds with one stone (metaphorically of course) by developing a race car that can run on cow poop.
Realizing that most technology found in our daily drivers was often first developed for the race track, Oaktec has announced plans to develop a manure-powered rally car, giving all new meaning to the phrase “This car runs like crap!” [ed. note: cow farts and burps contribute far more GHGs than poop, but hey, you gotta start somewhere]
By Nick Chambers •
July 6, 2009
It seems that in the quest to sell the cheapest hybrid they possibly could — a “hybrid for everyone” as Honda’s tagline goes — Honda has majorly skimped on some truly essential bits. Have they made a critical strategic error?

As detailed in the just released August issue of Consumer Reports magazine, out of a crop of 22 small hatchbacks and wagons, the Insight — Honda’s much-touted all new Hybrid — came in 21st on the road test with one of the worst performances CR has seen from Honda in longer than many of the editors at the venerable publication can remember. The only car in that group to fare worse on the road test was the Dodge Caliber.
By Scott Cooney •
May 4, 2009
Last week, in an experiment some cast aside as a PR stunt, several drivers drove a Ford Focus Hybrid car 1,445 miles, approximately double how far Ford estimated it could go, on a single tank of gas using Eco-Driving techniques. The drivers were well versed in Eco-driving methodology, making the results of the test far less likely to occur in the general public. They averaged just above 20 miles per hour over their 4 day test, which is 3 days, 23 hours, and 58 minutes longer than the average American’s patience driving without speeding.
Eco-driving technology might help keep people from losing patience–and interest.
By John Addison •
April 28, 2009
In test drives, the Honda Insight and Ford Fusion Hybrid delivered performance and fuel economy. If you want great fuel economy, few compromises, and driving pleasure, test drive the latest hybrids from automakers like Toyota, Honda, and Ford. The intensified competition between them is bringing better performance and safety and economy.
By Olga Orda •
April 9, 2009

Earth Day takes place this April 22nd.
As a green leader or entrepreneur, the day begs the question, what will you be doing?
In a mad public relations world that anchors on events as a tangible “touch point” in lieu of diving into the messier (and harder to track or control) world of ‘awareness’, Earth Day is one of many symbols (i.e. polar bears) we use when speaking to some of the starker and concrete practices of the planet’s ecological anxieties.
By Jerry James Stone •
January 31, 2009

At the 2009 Detroit Auto Show, Audi announced that their Clean Diesel A3 TDI would be available in US by early 2010.
The Audi A3 is by far one of Europe’s cleanest and most fuel-efficient cars, and Audi is hoping the car will kick some major Prius butt. Pitching the car as a hybrid-fighter, Audi is pairing it off against both the Prius and the Honda Insight.
By Tetsuya Yokoyama •
January 30, 2009
Editor’s Note: This is part three of an interview Tetsuya Yokoyama recently had the opportunity to conduct with Honda R&D Chief Engineer, Mr. Yamamoto, at Eco-Products 2008 in Tokyo, Japan. Mr. Yamamoto is greatly involved in the development of Honda’s hybrid technology including the upcoming 2009 Insight. Read part one here and part two here.
Honda CR-Z lightweight hybrid sports car. Photo: Honda
After talking with Mr. Yamamoto about supercapacitors, I moved on to discuss the possibility of a manual transmission on future hybrid vehicles. He said that it would not be difficult to put a manual transmission into an Integrated Motor Assist (IMA) Hybrid system.
Even though the current Civic hybrids have no option for a manual transmission, a manual transmission was offered on the first generation of that car. The reason the current Civic Hybrid has a continuously variable transmission (CVT) is to increase overall fuel efficiency by automatically letting the system choose the most efficient drive ratio.
While you could potentially get a much better fuel efficiency with a manual transmission if you practice “Ecodriving,” the efficiency would go down significantly if you choose lower gears more often or drove more aggressively.
By Tetsuya Yokoyama •
January 1, 2009
Editor’s Note: This is part two of an interview Tetsuya Yokoyama recently had the opportunity to conduct with Honda R&D Chief Engineer, Mr. Yamamoto, at Eco-Products 2008 in Tokyo, Japan. You can read part one here. Mr. Yamamoto is greatly involved in the development of Honda’s hybrid technology including the upcoming 2009 Insight.

As I mentioned in part one of my interview, Honda first introduced the ultracapacitor with the J-VX concept. The J-VX ultimately led to the original production Insight, without the ultracapacitor. Honda also used the ultracapacitor technology on the FCX models (pre-Clarity) for years.
Honda developed their original ultracapacitors, and improved them during the period of FCX development and explains more about it on their web site.
By John Addison •
January 1, 2009
Four-door sedans have always been popular. In growing demand, especially by fleets, are four-door sedans with the lowest greenhouse gas emissions. The Toyota Prius faces new competition from the Honda Insight and the Ford Fusion Hybrid. Should oil prices rise, we may see a new battle for CNG fleet leadership between Honda and Toyota.
By Tetsuya Yokoyama •
December 23, 2008
Editor’s Note: This is the part one of an interview Tetsuya Yokoyama recently had the opportunity to conduct with Honda R&D Chief Engineer, Mr. Yamamoto at Eco-Products 2008 in Tokyo, Japan. Mr. Yamamoto is greatly involved in the development of Honda’s hybrid technology including the upcoming 2009 Insight.
I’d like to thank all the readers who responded to my previous article with questions I could pose to Mr. Yamamoto. I’d also like to thank InsightCentral.net members for responding to that article too! I really appreciate your input, and apologize for taking so long to write this article.
After talking a bit about Green Options Media, Gas 2.0 and Insight Central, the very first question I asked him was about the possibility of using an ultracapacitor in a future Honda hybrid. More than ten years ago, the Integrated Motor Assist (IMA) power train was first introduced with the J-VX concept and was originally developed with an ultracapacitor instead of NiMH batteries.
Mr. Yamamoto explained that Honda engineers have researched ultracapacitor technology in the past but that the technology, although promising, is still too new and has several challenges to overcome. In the end, Honda decided to go with NiMH batteries on the first generation of Insight in consideration of mass production and quality control.
By Tetsuya Yokoyama •
December 20, 2008
In a just-announced revised product development plan, Honda says they will concentrate on hybrid and compact vehicles.
Honda will start selling the 2009 Insight in Japan this Spring with a price targeted under 2,000,000 yen ($22,325). Honda has previously announced the new Insight will go on sale in the US at a price starting under $18,500.
Additionally, a new sporty hybrid based on the CR-Z concept will be introduced in 2010, and Honda is considering mid- and large-size models in the hybrid line up.
Honda also will develop a small diesel engine and plans on introducing an electric motorcycle two years from now.