Green Options

Not all clean tech companies need to produce more environmentally friendly products in order to make a difference; some are leaders in the industry because quite simply, they change their procedures in order to ensure that their practices reduce their carbon footprint. In this week’s Newsweek “Green Rankings” were released, and many of those higher up on the list include leaders in technology that are trying to make sure that their environmental impact is just that much cleaner.

Actor William Shatner, known by us all as Captain Kirk in the original series of Star Trek, has launched a stinging attack on the green credentials of Hewlett-Packard, after leaving a company-wide voicemail message for staff at the firm’s HQ.

“This is William Shatner. You, HP, promised me a toxic free computer by 2009. Now my friends at Greenpeace tell me I will have to wait until 2011. What’s up with that?” he said.

Sustainability is the great new green buzz word in our society - but what does it really mean? Does it mean that a business can use sustainable materials, treat employees well, but not turn a profit? Or does it mean that a business can make all the right noises, recycle products, give to high profile organizations and yet treat its employees like expendable commodities? Most definitely not!

Another post inspired by a HARO request.  This time it was an ask for low or no-cost tools used by small businesses.  I did a quick search for the word “free” in my book and realized there are dozens.  Here are my 19 favorites:

1. Free energy-efficiency information, resources, and technical advice—ENERGY STAR for Small Business provides free information, resources, and technical advice on hundreds of cost-savings practices. Includes a downloadable copy of the free ENERGY STAR for Small Business Guide, “Putting Energy into Profits” and information about ENERGY STAR–labeled products.
2. Free recycling and conservation signs—You can customize, download, and print free recycling and conservation signs at recyclereminders.com.
3. Free control of your IT—If you run a network, software from companies like LocalCooling.com allows the settings on computers to be controlled centrally so you can automatically turn those babies off when no one is using them.
4. Free Green IT for Dummies—HP sponsors a free, downloadable, condensed, limited edition of the Green IT for Dummies guide.
5. Free recycling bins—The Coca-Cola/NRC Recycling Bin Grant Program provides recycling bins to selected grant recipients for the collection of beverage container recyclables in public settings.
6. Free rideshare widget for websites— at GooseNetworks.com.

This Earth Day, it was my mission to take serious steps towards greening my home office. While saving paper was the no-brainer approach, there is no escaping those documents that absolutely need to be printed in any office large or small. So, the next obvious choice is to look at greening your print habits.

Given that I have been using the HP Officejet Pro 8500 for a few weeks now, I am beginning to realize its merits as an ideal printer for small business or home office use. Not just because of its efficiency but also because it is a truly green option as far as printers go.  

I have been testing out the HP Officejet Pro 8500, a brand new wireless printer from HP. This is the first time I have actually seen jet printer provide photo quality output. Given that this printer is significantly cheaper than laser printers, this “All-In-One” machine might just be the perfect solution for small businesses.

The question for businesses used to be “Can we afford to go green?” Now it is ” Can we afford NOT to go green?” The upcoming Greener by Design 2009 conference, to be held May 19-20 in San Francisco will focus on helping industries learn to cut costs, create efficiency, and move towards sustainability through a series of focused hands-on innovation sessions, small-group consultative sessions, and demonstrations of new materials and tools.

Climate change entrepreneurs, your time is now! The world believes that entrepreneurs are key to climate change solutions, so get set to present your business plan.

Forum for the Future, a not-for-profit sustainable development organization has collaborated with the Financial Times, newspaper and technology giant HP to announce the FT Climate Change Challenge, a competition offers a $75,000 prize for the best innovation to tackle climate change.

HP fans looking to make their laptops more environmentally-friendly will soon get the chance to upgrade to  Boston Power’s next-generation Sonata Lithium-ion batteries. The Sonata battery lasts for 1,000 charging cycles (3 years), compared to the 300 cycle limit of a conventional Li-ion battery.

Dell has announced that it plans have LED (light-emitting diode) backlit displays in 80 percent of its computers by 2008 and in all of them by 2010. LED displays consume 43 percent less energy for a 15 inch screen than standard CCFL (cold cathode fluorescent lamp) displays. According to the company, its LED displays will save $20 million and 220 million KWh in 2010 and 2011 combined.

HP has announced that their EnergyStar Pavilion dv6929 laptop will be packaged in recycled-content messenger bags instead of the traditional cardboard boxes.  As a result, they’ve won Wal-Mart’s Home Entertainment Design Challenge, a contest open to all suppliers of consumer electronics products that focused on good design and  innovative packaging design that facilitates reducing, reusing, and recycling.