Sustainability is a complex topic - and means that the business protects not only its future through ALL activities associated with its operations, but the future of the planet and future generations. 

Not too long ago, most Western businesses saw a large conflict between sustaining profitability, people, and the planet’s natural resources.  Decisions were made on a quarter-by-quarter basis, as the stockholders had to see immediate profit - this often meant sacrificing the future in order to make the financial statements look good.  As the green movement is still young, most businesses haven’t yet moved to sustainability just yet - but this perception of conflict is beginning to change.  

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So we have all heard by now that Google is getting into the power management game, Cisco and IBM are coming to play too, but are the mega-stars of the VC and IT worlds going to be creating the new terms of energy management, or will local management solutions be more effective as the method for some markets? The easy answer is that it depends. Local grids can be made up of energy generation near recipient towns, cities or villages, just as energy can travel from another portion of a state or country, but increasingly there will be local power generation which will need to be brought intelligently to local customers on a block by block or building by building scale. ‘Micro-grids’ as they have come to be known, will likely serve most readily and immediately rural populations, who will bypass the need for state-electrification and develop power-management systems on their own because it is easier to implement than waiting for infrastructure build-out.

Many of the major players in the space have been basing their assumptions for growth not upon this notion, but upon a Western model of electrification. While the hardware developed by major California smart grid firms such as Trilliant and Silver Springs Networks will rightfully be applied toward the lucrative state or utility scale projects, these projects will only deal with the needs existing within the existing grid framework. The growth of the space will need innovation in power-management for those who either do not currently have access to an electrical grid or those who can benefit from opting-out of one altogether.

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IBM, which has been promoting the virtues of its smart grid and smart traffic technologies, today announced it’s jumping into “smart water,” too. The technology and services giant introduced a new suite of services and products aimed at better using water resources.

At the top of the list, a new membrane that filters toxins more efficiently than current methods, IBM says. The membrane uses a unique chemistry in what IBM calls a  “water super-highway.”"  The rate at which the water super-highway removes arsenic from contaminated water doubles as the pH increases. When contaminated water is forced through the membrane salts and a number of toxins are filtered out  and what’s left is pure drinking water.

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After congressional leaders reached compromise on a 789 billion dollar economic stimulus package that includes investment for smart grid and broadband infrastructure, there were lots of smiling faces around Mountain View, Cali., the headquarters of Google Inc.

President Obama’s stated desire to invest in smart grid and broadband infrastructures syncs quite nicely with Google’s obvious desire to improve the nation’s broadband infrastructure but it also will benefit the company’s recent incursion into smart metering.

While the specifics of Wednesday’s compromise have yet to be released, the Senate version of the stimulus slated $7 billion for broadband and $20 billion for smart grid investment, with final figures likely to be smaller. [update: CNET reports that smart grid investment was pared down in the final package to $11 billion]

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PG&E may be installing millions of smart meters in Northern California, but the nation of Malta (pop. 400,000) is about to become the world’s first smart grid island. IBM is building the island’s national smart grid network, which will consist of 250,000 smart meters placed in homes around the country.

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I have to admit, this news makes me drool a little bit. The US government agreed today to buy two supercomputers from IBM— including one that will scale to 20 petaflops. That’s 10 times the performance of today’s most powerful systems. The Sequoia system will be 15 times faster than BlueGene/P, but will have the same carbon footprint and only a small increase in power consumption.

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Argonne National Laboratory’s new Blue Gene/P high-performance computer runs at an awe-inspiring 557 teraflops (557 trillion calculations per second) and can wow the green crowd with its energy efficiency. The computer uses only 1 MW of power— about a third as much electricity as a conventionally built supercomputer of comparable size.

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Hope-Despair, a painting by Feroza Unvala

2008 - what a year! As we get ready to draw the curtains on one of the most unsettling economic years in history, we the writers of the Inspired Economist are still wondering… was this year one that has left our battered economy begging for inspiration? Or have the sustainable events of 2008 spearheaded the initiation of what we believe is truly an Inspired Economy?

2008 was about the $700 billion bailout. Foreclosures. The plummeting stock market. As the year came to a close, the nation’s economic turmoil battled with the presidential election. But it was also a time when new businesses were born into what appears to be an unprecedented sustainability boom. When energy, economy and environment have taken on a new and inter-dependent definition.

As we position our economy to take off on this inspiring eve of the Obama generation, let’s reflect on the change that has come into play this year……

The First Quarter

The first quarter of the year saw the idea of social entrepreneuring take flight beyond the borders of America.

Cover of Jeffery Sach’s book Common Wealth

It was also the time when the Center for Resource Solutions launched the Environmental Tracking Network of North America – North America’s first network organization for renewable energy and greenhouse gas emissions tracking systems and registries.

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“Water is the new carbon,” said Gil Friend, President and CEO of Natural Logic, during his moderation of a session on “The Outlook for Water Supply Shortages.”

The conference, held December 2 and 3 and organized by Green Power Conferences, engaged corporations to discuss how to become more proactively involved in the water management of their facilities. Companies such as The Coca-Cola Company, PepsiCo International, Nestle Waters, MillerCoors, and Cadbury were represented. Professors, water experts and consultants from a variety of firms, including Business for Social Responsibility and Natural Logic, also participated in panels.

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Researchers at IBM and Harvard are using the power of community to create cheap, efficient solar cells. The  Clean Energy Project will use small amounts of computing power from volunteers— like in the SETI project— to run calculations on compounds in the hopes of finding a combination of organic materials that can be used to make cheap, flexible plastic solar cells.

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According to IBM’s annual “Next Five in Five” report, thin-film solar cells will be embedded in driveways, sidewalks, paint, rooftop, and windows within 5 years.

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Green Power Conferences’ green policy includes a commitment to contribute 5% of its annual income to charitable causes, a vow to only work with eco-friendly industries, and a pledge to use environmentally sustainable strategies to operate its offices and conferences.

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What is going on here? Both companies are adopting tactics used by sustainability minded entrepreneurs as part of the time tested sustainability supply chain model: measure, purchase local where possible, maintain long-term relationships and integrate accountability at all ‘nodes’ of the chain.

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Bosch

Their paticipation brings the number of free patents available for use by anyone in the world to 69, more than doubling the original number.

Hosted by the World Business Council for Sustainable Development (WBCSD) the Commons was established in January this year by IBM, Nokia, Pitney Bowes and Sony in response to a growing dilemma among large businesses.

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The aim is to showcase innovative companies which have either made considerable progress in making their management practices more sustainable or have grown significantly by providing green technology.

This year’s list has nearly half of its members coming from Europe, Asia and South America, demonstrating that leadership in sustainability can come from any quarter.

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A major new report has claimed that by 2020 all new cars sold will be hybrids of one form or another, and that battery technology will be commonplace in most cars.

The report, ‘Automotive 2020: Clarity Beyond the Chaos,’ (.pdf), written by IBM’s Institute for Business Value, is based on interviews with 125 anonymous car industry executives across 15 different countries.

The findings make it clear that the car industry is currently undergoing a period of radical and fundamental change. According to one respondent, an executive with a European car company, “In the next ten years, we will experience more change than in the 50 years before.”

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This is good news for the solar industry, where cost has been a barrier to wider acceptance. Thus far, technology improvements have lowered solar PV costs only marginally, with each improvement coming at a large research cost. Fierce competition on the part of the largest tech companies could change that. According to Paul Davidson in USA TODAY:

“Since May, computer powerhouses Intel (INTC), IBM (IBM) and National Semiconductor (NSM) have barreled into solar energy, joining hundreds of fellow technology mainstays. Virtually every chipmaker is weighing a solar play, says Rhone Resch, head of the Solar Energy Industries Association. ‘We have a classic Silicon Valley land rush,’ says T.J. Rodgers, CEO of Cypress Semiconductor (CY), which owns 56% of SunPower. Drawing the stalwarts is solar’s 40% annual growth, says Gartner analyst Jim Hines.”

The savings will come largely in the area of automating manufacturing. How then, will the solar industry deal with the shortage of silicon? Semiconductor International rather mysteriously predicts that supplies of silicon will increase next year. Along with the shift to solar thin film technology, which uses little or no silicon, this may mean that mass-market adaptation is within reach.

Image Credit: Trend Labs Malware Blog

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]]> http://cleantechnica.com/2008/07/30/mass-market-solar-panels-could-result-from-chipmakers-competition/feed/ http://cleantechnica.com/2008/04/08/new-water-cooled-supercomputer-will-use-40-less-energy/ http://cleantechnica.com/2008/04/08/new-water-cooled-supercomputer-will-use-40-less-energy/#comments Tue, 08 Apr 2008 20:37:22 +0000 Carol Gulyas http://cleantechnica.com/2008/04/08/new-water-cooled-supercomputer-will-use-40-less-energy/ Today’s Chicago Tribune made a big fuss about a new water-cooled supercomputer at the University of Illinois. Yes, it will do massively more research, and yes, it will help researchers solve even more problems. But what really seems newsworthy, and which the reporter left to the last line of the article, is that the new IBM HydroCluster will use 40% less energy and 80% fewer air conditioners than air-cooled computers.

This week, though, IBM announced a new potential source for much-needed silicon: waste silicon wafers used to make semiconductor chips for computers, mobile phones and other electronic devices. By erasing the layers of intellectual property that previously prevented those chips from being sold for other uses, IBM can now sell its scrap silicon wafers directly to companies that manufacture solar panels.

IBM and other companies in the industry use silicon wafers to imprint the patterns on semiconductor chips. Once scrapped, these product silicon wafers have typically been crushed and sent to landfills, or melted down for resale. That’s because the proprietary information encoded on the wafers has prevented them from being resold.

Using a process developed by engineer Eric White, though, IBM has found a way to erase the intellectual property from wafers so they can be reused or resold. IBM has introduced the process to turn old product wafers into monitor wafers to help manage the chip-manufacturing process. Wafers of either kind that reach the end of their lives can now be marketed to solar cell makers rather than being trashed.

IBM says up to 3.3 percent of the new silicon wafers made in the industry each day are currently scrapped. While that might not sound like much, when you consider that, worldwide, semiconductor manufacturers create 250,000 new wafers per day, the numbers start adding up. Using stats from the Semiconductor Industry Association, IBM estimates that could mean annual waste of up to three million silicon wafers — enough, according to IBM, to cover an area of 22.5 acres, or to provide solar power to 6,000 homes.

IBM says the new reclamation process helped it save more than a half-million dollars at its Burlingont, Vermont, facility last year; it expects to save nearly $1.5 million this year. It says it’s also getting ready to use the process at its plant in East Fishkill, New York, and will provide working details to others in the semiconductor-making industry.

ReneSola, one of China’s fastest-growing solar energy companies, has already begun to use the reclaimed silicon wafers to make its solar panels. And the IBM process recently won the National Pollution Prevention Roundtable’s "2007 Most Valuable Pollution Prevention Award."

Pretty big props for something that starts out so small.

Panduit Corp

Water cooling has existed for desktops for a while now, but has not been used in the server environment. As far as noise is concerned, they are great because they make almost little to no noise compared to the very loud fans that are often found in servers. According to a Gartner report, water can carry 3,500 times more heat than air at sea level which can significantly improve the temperature of datacenters with more cooling efficiency.

Cooling a server is the biggest concern for corporations and the energy necessary to cool the servers is one of the biggest costs. By having energy efficient cooling, it can save a significant amount of power and costs. Datacenters have become a topic of attention because of all the energy that is used to maintain these large environments. Big corporations such as IBM and Sun Microsystems have taken measures in increasing their environmental responsibility. It will be interesting to see the technology that these companies will come up with that other companies will take advantage of.