Green Options

NASA has released the first ever images of mysterious polar night clouds that form 50 miles above Earth’s surface, and says that they might be linked to global warming.

The startling images were captured by NASA’s “AIM” satellite (Aeronomy of Ice in the Mesosphere), and show night clouds above 70 degrees north latitude on May 25. Since then, eyewitnesses on the ground have reported seeing the formations on June 6 over Northern Europe (see image after the jump).

When viewed from space, the mysterious clouds are known scientifically as Polar Mesospheric Clouds, or PMCs, when seen from the ground they are called Noctilucent or “night-shining” Clouds.

Growing a successful brand is much like growing a garden. The more you put into it, the more you get out of it.

When it comes to branding a green business, it’s becoming harder and harder to stand out in a sea of companies claiming to have green products and ethical practices. While it’s wonderful that green is going mainstream, it makes good, original branding even more important for green businesses.

How do you set your business apart and attract new customers in a competitive marketplace? You work on your image, your public face, and your reputation. In a word, your brand.