By Kelli Peterson •
January 22, 2009
Very rarely do brands get it right when inserting themselves into historic moments in time. Brand-building generally only works around events where advertising is expected and even then it is, at best, tolerated as part of the environment.
By Jessica Gottlieb •
January 12, 2009
I love to entertain.
Who doesn’t love a party? I’m having an Inauguration Watching party at my house next week. I planned on ten attending because everyone is so busy and whatnot, right?
Wrong.
Everyone is going to work late. Everyone will be here. Everyone will be hungry.
Excuse me a moment while I freak out! I’ve got service for 15, how am I supposed to have an oatmeal bar without bowls? It’s my secret weapon, and if you promise to keep it a secret, I’ll let you in on it.