Target: A Call To Service

Kelli Peterson — Thu, 22 Jan 2009 17:51:04 +0000

Very rarely do brands get it right when inserting themselves into historic moments in time. Brand-building generally only works around events where advertising is expected and even then it is, at best, tolerated as part of the environment.

Advertisers do pretty well with sports. In fact advertising has been woven into and is actually a part of the entertainment experience now. But events marking history, events that speak to the core of our humanity rarely provide solid platforms to convincingly reach out to audiences and failed attempts often do more damage than good. However, Target’s simple message to promote volunteering in honor of Martin Luther King Day not only managed to be classy, but it ingeniously captured the spirit of the times.

Cheating My Way Through Parties

Jessica Gottlieb — Mon, 12 Jan 2009 20:18:50 +0000

I love to entertain.

Who doesn’t love a party? I’m having an Inauguration Watching party at my house next week. I planned on ten attending because everyone is so busy and whatnot, right?

Wrong.

Everyone is going to work late. Everyone will be here. Everyone will be hungry.

Excuse me a moment while I freak out! I’ve got service for 15, how am I supposed to have an oatmeal bar without bowls? It’s my secret weapon, and if you promise to keep it a secret, I’ll let you in on it.

Green Options » Inauguration Day

Target: A Call To Service

Very rarely do brands get it right when inserting themselves into historic moments in time. Brand-building generally only works around events where advertising is expected and even then it is, at best, tolerated as part of the environment.

Cheating My Way Through Parties