That’s when these Fall Finale Muffins show up on our breakfast table.  Grab the last of the apples and pair them with shredded carrots for a hearty, healthy muffin packed with a nutritional boost.  Because of the high amounts of fresh carrots and apples, along with dried cranberries and nuts, these muffins take on more of a crunchy produce feel than a typical bread-like muffin.  Fall bounty you can hold in your hand.

Make an extra batch as these freeze surprisingly well.  Here’s the recipe:

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Our marketing background at a large advertising agency in Chicago taught us the value in protecting your company name and brand by trademarking your logo with the U.S. Patent and Trademark Office (USPTO). For Inn Serendipity, we did so from the very start. Now, it’s time to renew based on the USPTO’s ten year renewal cycle. From our perspective, we found that we didn’t have to be an attorney (or a genius) to use their straightforward Trademark Electronic Application System (or TEAS) service online.

After our original submission of our logo to the U.S. Patent and Trademark Office (USPTO) by following their step-by-step process, we just had one additional renewal payment of $100 and submission of an affidavit that demonstrated our use of our business logo between our fifth and sixth year. Since we applied for a trademark within only one USPTO class, the original fee was about $500.  While there are many “Serendipity” bed and breakfasts, there is only one “Inn Serendipity.”  Given that we plan on being the longest, continuously operating B&B in the nation (possible, since we started Inn Serendipity when we were only 30 years old), preserving and protecting our name is crucial.

Now heading into our ninth year, we, once again, have to renew our trademark for another ten years to protect our investment of time, energy and creativity into developing our award-winning green enterprise. Our trademark protects us from someone else coming along and infringing upon our identity. That said, we are eager to share how we operate our enterprise and borrow our approach to becoming a better business, not necessarily a bigger one.  It’s what we write about in ECOpreneuring (from which some of this blog is drawn). Our first book, Rural Renaissance, covers a wide range of topics related to running our enterprise as well as living sustainably.

Naming your Business

A DBA refers to “doing business as” and establishes the name of your business. Our sub-chapter S Corporation serves as the legal business while we hold a DBA, Inn Serendipity®. Registration forms and fees vary by state but most are easy to determine by contacting your state’s Department of Commerce. Often, many DBAs can be created within one umbrella business name.  Forming a corporation or Limited Liability Company, done within a particular state, is distinct from trademarking a name used for business.

Increasingly, many green businesses choose to create an authentic connection to a real place, like a farm that sells honey, by branding themselves and using their personal name in the business name. There is no correct business name. But whatever name you select must not be used by any other business, otherwise you might find yourself in a legal dispute. You can do free searches for names on the USPTO website.

Registering your Trademark

Naming your business is fulfilling and should be a meaningfully creative process. While possibly requiring the services of an attorney if you have a complex business model, establishing the name of your business and registering its trademark or service mark with the US Trademark Office can be done with the forms provided on their website. Protecting your business name insures that no other business will usurp your reputation and borrow your identity for their profit, not yours. The small “TM” refers to a registration mark waiting for approval by the US Trademark and Patent Office. Once approved, the “®” replaces the TM. It’s important to use these marks to protect the reputation of your business and reaffirm that you are pursuing business in earnest, not as a hobby.

Besides the easy to navigate USPTO website, amazingly you’re just a toll-free telephone call away from someone with the USPTO to personally assist you with your registration.  As for the cost to register a trademark, perhaps a better way to think about it might be to consider the costs (or lost revenue) your enterprise might incur should your business have its identity stolen.

Protecting Authored Works and Inventions

Processing Trademarks and Servicemarks are only a few of responsibilities of the USPTO. They’re also the Federal office that handles patents and copyrights. Protecting your ideas is important. Patents, usually lasting up to 20 years, are offered by the US Patent and Trademark Office for intellectual property that is unique in design, utility (a process or machine) or plant. Copyrights apply to “original works of authorship” and include literary, musical and other artistic forms of expression; the length of a copyright depends on when it is created, how many individuals may be involved and various other factors. Our books are copyrighted. If we invented a new wind turbine that mounts on our roof, it’d be patented. The bigger or more complex the idea, the more you might consider hiring an attorney to assist you in protecting your interests.

Graphic: Inn Serendipity’s trademarked logo/www.innserendipity.com

We installed our grid-tied 10kW Bergey Excel in May, 2003, and — other than a blade switch-out in 2005 to boost production (which it did by more than 30 percent) — we’ve encountered no mechanical or electronic failures or issues. It’s a testament to how reliable some of the wind turbines and inverters have become. Since its installation, we’ve already generated over 48,000 kWhs (kilowatt hours) of renewable energy, presently averaging about 10,000 kWhs/year. Yep, our utility, Alliant Energy, then buys our surplus electricity back from us (it amounts to about $400 a year). According to calculations at Bergey Windpower Co., our 10 kW Bergey GridTek system will offset approximately 1.2 tons of air pollutants and 250 tons of greenhouse gases over its 30-year operating life.

This past September, we hired Kettle View Renewable Energy LLC to complete the replacement of leading-edge tape on each of the blades, tape which was pealing back or slid off altogether. The leading-edge tape helps protect the perfectly balanced fiber reinforced plastic blades — offering about twice the strength of low carbon steel. These Bergey Excel blades have a swept area diameter of 23 feet. Kettle View Renewable Energy, LLC is one of the hundreds of new companies that have started to meet the growing need of servicing renewable energy systems, completing renewable energy site assessments, grant writing and system installations.

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Hot cocoa serves up a good example of how making your own mixes from pantry staples deliver benefits on multiple fronts:

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Located in Maiden Rock, Wisconsin, about an hour from St. Paul-Minneapolis, this Travel Green Wisconsin and Green Routes certified enterprise launched by John Huffaker and Charlene Torchia in 2006 artistically crafts a peaceful refuge to enhance our experiences with nature and allow our inner beings to breathe. Journey Inn is part restoration enterprise and part center for recreating our human soul in more meaningful ways.

I had the opportunity to stay at Journey Inn for a couple days this past September with my family, since we prefer ecotravel-oriented accommodation options. We hiked some of the abundant hiking trails on their sixty-six acre property that includes a spectacularly restored prairie and garden labyrinth. We sipped tea while relaxing in their gardens. We even shared a few of our cucumbers and tomatoes from Inn Serendipity with a couple celebrating their honeymoon there.

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Apple harvest time arrives at the best and worst time on our Wisconsin farm and B&B, Inn Serendipity. As four bushels of apples sit on my front porch, I’m reminded of all those right reasons: the crisp flavor of fresh apples, appreciation of the harvest bounty and the tempting aroma of a pie baking in the oven.

Apple pies baking in the oven. That’s where I remember the “worst of time” mantra: apple season, like everything else on the farm this time of year, arrives during that crazy-busy, over-abundant time of year called “fall.” The final bounty of garden booty needs harvesting, along with a mile-long laundry list of farm chores that need wrapping up before the winter winds start to blow. Not ideal timing to be in the kitchen rolling piecrust. Actually, I can’t even see my counter top to roll a crust this time of year, as it is overloaded with tomatoes, zucchini and everything else in need of processing.

But don’t think this chaos of fall causes me to give up on pie making. The secret? Simplify the process. Our Inn Serendipity house favorite from our Edible Earth cookbook, Oat Apple Pie, serves up a good example of super simple pie making, as it doesn’t call for a rolled piecrust. Rather, the crust is pressed oatmeal dough, kind of like apples wrapped in a big, chewy oatmeal cookie. By rethinking the traditional pie model, you now have both cookies and pie wafting from the oven. Priceless.

Here’s the recipe, made from basic ingredients you probably have in your pantry right now. I easily adapt this for vegan B&B guests by substituting vegan margarine for the butter. This is also a great recipe for beginning pie-makers (and folks like myself with produce piling up on the counter) as there is no rolled crust.

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Millions of Americans are declaring financial sustainability, even if they don’t exactly call it that. After all, we can’t borrow our way out of debt.

We’re paying down or paying off credit cards. We’re getting rid of our mortgage or putting an extra payment toward the principal balance (which has huge cost savings advantages). Or we’re practicing other frugality rules. According to data from the Federal Reserve, the amount Americans owe on consumer loans and credit cards plummeted $21.6 billion in July of 2009 – the largest monthly drop in consumer debt since the Federal Reserve started to track it in 1943. The “cash for clunkers” will, no doubt, alter the outcomes for August and September, but the trend continues to be less appetite for debt, not more.

People are working to get the bankers out of our lives, demanding that we become someone other than a “consumer.” So while the Federal government continues to re-affirm their “wise” decisions to bailout bankers and big finance, Americans are choosing to fire their credit card companies and break their “death pledge” (aka mortgage) by paying it off early. Of course, there are also many Americans who are in so far over their heads that unfortunately, personal bankruptcy and home foreclosure are the only remedy.

I am, however, focusing on those who thrive in abundance, simplicity and sustainability when it comes to community, lifestyle and, yes, financial intelligence. As my wife and I write about in ECOpreneuring, you cannot have ecological sustainability without a large degree of social and economic equity. The ECOnomy is not about “free trade” but fair trade; it’s about commerce that restores the planet, not destroys it or exploits people.

You can join these financial freedom-seekers too, by practicing financial sustainability. As most of us intuitively recognize, the best things in life are free (or close to it).

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“Summer signifies a time of high energy, spending time in the outdoors and strong creative and social output,” explains Charlene Torchia, co-owner of Journey Inn, a green bed and breakfast in west central Wisconsin where she and her husband, John Huffaker, lead workshops helping folks connect with seasonal living. “Fall ushers in a time of slowing down, building our energy reserves, reflection and renewal.”

Our food choices play an important role in embracing this seasonal lifestyle. “Eating local and fresh directly connects you with the season,” explains Torchia. “In the peak of summer, our menus focus on raw, fresh items like salad greens or outdoor grilling. The fall crops naturally bring our cooking indoors, with soups and stews simmering on the stove.”

But in today’s 24/7 world, such natural, seasonal transitions can often be neglected. Between the busy, advertising-hyped “back to school” season and the bustle of the holidays around the corner, our fall schedules are often no different than the peak of summer. Here are some tips from Journey Inn to embrace the autumn season and savor the inspiration of fall:

1. Show Gratitude
“Draw inspiration from this harvest time of year and express gratitude, especially for the abundance of food and flavors we’ve enjoyed all summer long,” suggests Torchia.

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As it turns out, a new version of happiness is emerging based on relationships and connections to each other and nature, not all the goods found at the Mall. Many of us are choosing to live and work in a world where the economists (who presently dominate the national economy and national discourse) don’t matter.

The authoritative new book from Cecile Andrews and Wanda Urbanska, Less is More: Embracing simplicity for a healthy planet, a caring economy and lasting happiness (New Society, 2009), is just the right tonic for these topsy-turvy times. Side-step stress, don’t give into your fear, and thrive, instead, in a world of abundance where freedom and cooperation still reign.

My wife and I had a chance to peek at the advance galley of Less is More before it went to print and found Andrews and Urbanska masterful both in their prose and their ability to bring together an eclectic array of writers, thinkers and sustainability advocates who live in ways that echo what they write about.

Less is More is divided into three parts — simplicity defined, solutions, and policies — each containing short essays, analysis and inspiration from some of the leading sustainability, simplicity and community thinkers and doers. From Sarah Susanka discussing clutter and Robyn Griggs Lawrence’ tome on wabi-sabi time to Juliet Schor’s exploration of a carbon-friendly economy and David Korten’s treatise on caring and connecting, a diverse array of perspectives woven throughout Less is More illuminate why there’s greater freedom in having enough rather than always striving to have more and more. Writes essayist David Wann: “According to surveys taken by the US National Science Foundation for the past 30 years, even with the steady increases in income, our level of overall happiness has actually tapered off.” So what’s the economy for anyway, to support a bigger government or make a few really rich people richer?

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Pear pie. Pear ginger muffins. Pear cordials made from fruit, sugar and vodka. Pears canned in sugar syrup. Pear jam.

When my senior neighbor Mary calls me every year at the end of August with her annual message of “The tree is ripe – come pick,” I turn into the Bubba Gump of pears, gratefully using the four bushels of pears I harvest off her abundant backyard tree.

As the country whines about escalating food prices, there’s often rotten apples falling from some tree near you. Or pears, plums – name your fruit. You know the tree I’m talking about – the one you pass by every day in someone’s yard that is practically falling over with ripe fruit and you think to yourself, “Someone needs to do something with that.” How true – and that “someone” is you.

Talk about an organic homerun: By connecting with and harvesting a local fruit tree, you not only garner more organic, fresh, local fruit booty than you know what to do with – and put something to use that would otherwise have gone to waste. You build community by connecting with others. We’re talking community at its core, most sustainable essence, sharing abundance with others, relishing the gifts of the land.

Step up to the plate – or bushel – and tap into these unwanted fruit on trees in backyards across the nation that could be making the world a better place through more pie – or jam or cobblers or muffins – you get the picture. Here are three tips for foraging a fruit tree near you:

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The implications for such a footloose society is further complicated by a staggering statistic: a roughly 50 percent divorce rate nationally, leading to multiple homes for what was once a single family home. Of course, second home ownership was also on the rise before the financial meltdown, increasing by 22 percent between 1995 and 2005, according to the Harvard University’s Joint Center on Housing Studies. Now we have two (or more) homes (to fill with stuff) only to later sell them, on average, every seven years.

Then when we age, we’re left with the quagmire of what to do with all our accumulated stuff. The solution for many, of course, is to jam it into self-storage lockers. Over the past two decades, self-storage has emerged as a $20 billion industry and comprises over 52,000 facilities, according to the Self Storage Association. In California, many people park their vehicles in their driveway or on the street not because of their famously great weather (no city snow removal), but because their garages are packed full of more stuff.

Florida points out that there are several key trends emerging:

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Which means I’ll gladly embrace any way I can simplify life right now, particularly when it comes to serving that morning meal daily to our B&B guests. Here’s a serving of our favorite tips and ideas for hosting a summer breakfast of your own, showcasing the abundant local, fresh flavors of the season and featuring our house recipe favorite: Fresh Tomato Breakfast Pie.

1. Prep the Night Before

This Fresh Tomato Breakfast Pie recipe serves up a great example of my ideal B&B recipe: Looks and tastes much more complex than it is. My morning B&B routine is a whole lot simpler if I can prep and organize my dishes the night before and just cook them fresh before serving. This recipe works well for that: Make and bake the crusts the night before. Chop and prep the tomatoes and other ingredients, then just assemble the pie in the morning and bake.

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This past weekend, we had the pleasure of hosting Dennis Paige, founder of Swiftdeer-Paige, at Inn Serendipity to share a program on storytelling with our community of friends and family. Awarded the 2008 Grassroots Conservation Leadership Award from the Audubon-Chicago Region and the Chicago Wilderness Habitat Project, Paige has been entertaining and teaching thousands of people about the most pressing ecological issues of our times while inspiring a more balanced relationship with the web of life through the craft of storytelling. He’s been at it since 1989.

Paige’s hour-long program was a reminder of how far we still need to go on our journey of creating a “Story of Sustainability” that most American’s can embrace, not just a few. Obviously, the present American story of never-ending growth, executive bonuses, consumer-based economy, and more jobs is not compatible with the long term sustainability of a finite planet – especially if you recognize that despite our technological know-how, two thirds of the planet’s human inhabitants still cannot drink a glass of safe water, for example.

Elements of a Great Story

According to Paige, the elements of a great story are imagination, believability and content. Our group of local friends, bed & breakfast guests and family members circled around Paige as he orchestrated various activities to help our group, who ranged in ages from 4 to 80, become better storytellers and understand this ancient art and craft of storytelling. In terms of the content, it’s all about the problem, resolution and moral of the story.

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Read no further than Power from the Wind: A practical guide to small-scale energy production (New Society), by prolific writer and sustainable living practitioner Dan Chiras, with contributions by Mick Sagrillo and Ian Woofenden.  This book helps you assess your energy needs, your site’s wind energy potential, and sort out every aspect of the design, purchase and installation of a small-scale, or residential, wind system.  Amazingly, it does so without demanding that you be some technical tinkerer or electrical engineer.

A big part of sustainability is being able to meet some or all of your energy needs, yourself, with renewable energy if you’re fortunate enough to live in a place where it’s windy.  The timing couldn’t be better for the release of their authoritative book as millions of dollars in state and federal funding support or tax incentives are being made available for homeowners and businesses to install such systems.

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There was no such moment, or crisis, that transformed my life of power suits, lattes, or gotta-have-it-all-now mindset.  Instead, my sustainable journey (which very much continues to this day as an evolving journey) resulted from a growing understanding about the issues facing the planet and its inhabitants, both through personal experience and by learning of these changes from other organizations or individuals.

One such organization that serves as a compass for my endeavors is the Worldwatch Institute, a nonprofit organization that produces the authoritative State of the World book series as well as numerous other books and resources to build an ecologically sustainable society that meets human needs. Each year, a new State of the World book is not only jam-packed with interdisciplinary research and analysis that a non-scientific mind (like mine) could comprehend, but organized in such a way to make it both practical and powerful for anyone searching for ways to express a vision for how to live on a planet without destroying it or exploiting its inhabitants.

Each year, the State of the World book series focuses on a particular theme which might address energy, community, food and agriculture, population, health, trade policies and natural resource use, just to name a few.  For 2008, their State of the World: Innovations for a Sustainable Economy provides both a timely analysis of how our “free trade” global economy has gone astray and insights into the powerful movements afoot, including localization, a triple bottom line approach to business, microfinance, and the low-carbon economy.

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Ecopreneuring:  Putting People and Planets Before Profit, by John Ivanko and Lisa Kivirist. 

“One of the biggest ironies of our growth model is that we’re coming to relize that it has failed to make our society particularly satisfied–indeed, the number of americans who say they’re very happy with their lives was higher in 1956 than it is today, though the standard of living has trebled over that half century.”
Bill McKibben, in the Foreword. 

In Ecopreneuring, Ivanko (a writer for Ecopreneurist) and Kivirist give us an inside view of what it’s like to be a social entrepreneur.  There are frequent interviews with other social entrepreneurs, as well as an in-depth look at the Inn Serendipity (Ivanko and Kivirist’s green bed & breakfast), as models of social entrepreneurship lifestyles and business models. 

If you’re wondering who these social entrepreneurs are, how they operate, how they think, and what their values and lifestyles are, this book demystifies it all–and replaces the conventional American Dream along the way. 

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For many of us, as we review the financial carnage of 2008 and the dismal outcomes of poorly conceived foreign policy decisions on the part of the George W. Bush Administration over the course of his term (practically rubber stamped by the majority of Congress), we are looking forward to the New Year, a new start, and a renewed sense of hope.

Among the first steps, before we usher in the New Year, is a New Year’s Resolution. But unlike years past, will we embrace the responsibility, sacrifice and curtailment so necessary in these times of climate change, ecological collapse, peak oil and the economic hardship experienced by so many, caused in a large part by our debt-based, growth-on-an-infinite-planet obsessed approach to capitalism? Or do we just try to refinance our house one more time, to take advantage of the latest Red Tag Sale?

Here’s some restorative resolutions for 2009:

1. Stop being a consumer: Let’s get back to an era, as imperfect as it was, where we were citizens or people, instead of being nothing more than consumers.
2. Break our fossil fuel addition: Our fossil-fuel-based luxuries and lifestyle are coming at a dire cost to the planet (if not, also, leading to unprecedented exploitation of people to provide those goods or services at cheap prices). Plus, there’s a good chance that fossil-fuel-based energy is going to get a lot more expensive in the coming years. Let’s cut fossil fuel use out of our lives like we might cut a cancer out of our bodies. Renewable energy is in abundance around us, so why not embrace the sun, one of my “Strategies of Abundance for ecopreneurs“.

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]]> http://sustainablog.org/2008/12/31/restorative-resolutions-for-2009-and-beyond/feed/ http://ecopreneurist.com/2008/04/23/diversification-and-filling-ecological-niches-green-businesses-own-a-portfolio-of-enterprises/ http://ecopreneurist.com/2008/04/23/diversification-and-filling-ecological-niches-green-businesses-own-a-portfolio-of-enterprises/#comments Wed, 23 Apr 2008 13:57:54 +0000 John Ivanko http://ecopreneurist.com/2008/04/23/diversification-and-filling-ecological-niches-green-businesses-own-a-portfolio-of-enterprises/ The more income-producing and complementary projects my wife and I have in our ecopreneurial business, the more stable and secure we feel, careful to not let work override quality of life considerations.

After all, we, like many ecopreneurs we’ve interviewed or met, don’t live to work. Instead, we find our livelihood and the businesses we navigate deeply satisfying as we make the world a better place through the green businesses — for profit and non-profit alike — that we own or direct.

The key to our approach to ecopreneurship is looking to nature for inspiration. Our green business is both diversified in enterprises as well as the products and services we offer, filling economic niches in much the same way as plants, animals and fungi fill ecological niches that create sustainable, interdependent and healthy ecological systems. For example, there are thousands of bed & breakfasts in the U.S., but only a few that specialize in serving vegetarian (or vegan) organic breakfasts with ingredients mostly harvested a hundred feet from their back door, like we do. That the Inn is completely powered by the wind and sun and welcomes children as guests, serves as additional niche experiences we offer our guests who we generally refer to in our ECOpreneuring book as “conserving customers,” not consumers — but more on this in a future blog.

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]]> http://ecopreneurist.com/2008/04/23/diversification-and-filling-ecological-niches-green-businesses-own-a-portfolio-of-enterprises/feed/ http://ecopreneurist.com/2008/01/19/lisa-kivirist-working-with-purpose-on-friday-night/ http://ecopreneurist.com/2008/01/19/lisa-kivirist-working-with-purpose-on-friday-night/#comments Sat, 19 Jan 2008 14:21:04 +0000 Lisa Kivirist http://ecopreneurist.com/2008/01/19/lisa-kivirist-working-with-purpose-on-friday-night/ The clock strikes prime time Friday night as I send you this introductory greeting. Back in my corporate cubicle days over a decade ago, “happy hour” did not find me at the computer screen. Most likely, on Friday night back then you’d find me physically and mentally as far from my work scene as I could muster: camping over state lines, social at a party, buzzing at the local coffeehouse. While I had a enviable job and paycheck, “work” remained something I did to pay the bills and indemnify my escapist fun.

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]]> http://ecopreneurist.com/2008/01/19/lisa-kivirist-working-with-purpose-on-friday-night/feed/ http://ecopreneurist.com/2008/01/17/back-to-the-ecopreneurial-future-with-john-d-ivanko/ http://ecopreneurist.com/2008/01/17/back-to-the-ecopreneurial-future-with-john-d-ivanko/#comments Thu, 17 Jan 2008 18:29:54 +0000 John Ivanko http://ecopreneurist.com/2008/01/17/back-to-the-ecopreneurial-future-with-john-d-ivanko/ I’m a business school failure — in a positive sort of way.

Rather than spend most of my life in a carpeted cubicle, earning-and-spending and, in my case, pimping for the culture of consumption at a large advertising agency in Chicago, my wife, Lisa Kivirist, and I exited corporate America. We resettled on a 5.5 acre small farm in southwestern Wisconsin, endeavoring to learn how to grow our own food, generate our own electricity and in various other ways reclaim the ability to meet our own needs without depending on Corporate America to provide all that we need, for a price. That goes for providing a job as well. The business school I attended as an undergrad primed me for a “successful career” earning income from a Corporation, paying taxes to the government and owing much to the banks that would one day own my home, car and credit worthiness.

By exiting the fast track overflowing with Lattes and legions of consumables (remember, you have the look the part of an Advertising Executive), I’ve settled into my own skin, weeding our bountiful gardens, harvesting more solar and wind energy than Lisa and I can use on our farm, and raising our son with the Earth in mind. Our business, Inn Serendipity Bed & Breakfast, when paired with our other enterprises like writing, speaking and “green marketing consulting”, provides a lifestyle and workstyle that’s sustaining to us and the ecological community in which we’re inexorably linked.

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