Green Options

Smart social entrepreneurs and their like-minded investors would be smart to think about the breadth of opportunities that a cell phone creates for citizens of emerging markets.

The 2009 Sustainability Conference kicked off last night in Monterey, CA with opening remarks from among others, Owen Rogers, Partner and Experience Design Lead of IDEO.   A self-described non-expert in sustainability none-the-less first laid out five principals on branding then asked whether sustainability could be a brand?

Whether there is sound reasoning or “the answer” to how brands can change the world to positive effect is not the point.  Owen, [...]

There were many viewpoints this weekend at TIE’s annual ‘pow-wow’ TIEcon 2009 when it came to cleantech, but if I were to boil them down (in a electric stove running on renewable energy) I would say the essence can be summarized as this: the mundane matters.

I say this not because there was a lack of enthusiasm in the air-absolutely the opposite-rather I say it because a more zoomed-out perspective on cleantech has begun to crystallize, and with that everyone from VC’s to the entrepreneurs bootstrapping their way through the battlefields of innovation has recognized the value of niches within the ‘ecosystem’ of cleantech.

This, of course, is a fitting metaphor for the area of innovation hoping to save us from ourselves. The area of innovation slated to reinvigorate our intuitions about what it means to work alongside nature as opposed to taking it for granted. At the same time, the principles of business and innovation surrounding growth of capital via monetization requires these innovations to return deep profits for those invested. Here’s how that duality played out in real-time:

Jiangqiao Bamboo and Wood hails from China’s Jiangxi province, where bamboo resources are plentiful. Though the company began as a flooring company, they are now diversifying their production to include the latest in green design: bamboo keyboards.

In recent years, bamboo - a rapidly regenerating material - has gained popularity as a sturdy, sustainable alternative to wood flooring. Currently, China produces 200,000 cubic meters annually of bamboo plywood.

However, the history of bamboo’s use as an interior and even exterior material goes back way before sustainable buildings became trendy. Native to much of South and Southwest China, bamboo was first used to make paper, calligraphy brushes, and musical instruments thousands of years ago. For well over a century, it has been crafted into a range of household articles including chairs, baskets, mats, cutlery, and cabinets.

Bamboo - which is actually a grass - can be harvested after only four to six years of growth, much shorter than the 30-60 years required for comparable wood species. Replanting is not necessary, as bamboo regenerates on its own; and the speed at which it does so means it offers excellent erosion control.

Jiangqiao, which began manufacturing the green keyboards last October, has already received orders for 40,000 finished units, and is China’s sole producer of bamboo keyboards.

For years, green activists were “anti-technology”, claiming that technological advances were largely responsible for the polluted state of Mother Earth. This was a fair claim, as yesterday’s technologies only looked at the bottom line, and not the resulting mess. In today’s reality, the words “green” and “technology” no longer constitute an oxymoron, as technologists have turned their attention to cleaning up the mess previous generations have made.

Some people feel that advertising is garbage. London based Curb advertises with garbage. And sea water. And snow.

Calling themselves “The Natural Media Company,” Curb create advertising based on natural elements, the most recent being for the London Aquarium utilizing “sea tagging,” which is using sea water and a stencil to create temporary ads on the sidewalk. Sea water evaporates more slowly then water, but being a completely natural substance, no permit is needed to do it.

Another water based innovation [...]

People often ask me: “So what set you on your present course of operating a sustainable business, growing most of your own food organically, working from home, and powering your entire farm and business with renewable energy?”  People ask me about that definitive moment where it became obvious that I needed to live and work a different way, a better way that didn’t involve never-ending growth, consumption, and earn-and-spend.

There was no such moment, or crisis, that transformed my life of power suits, lattes, or gotta-have-it-all-now mindset.  Instead, my sustainable journey (which very much continues to this day as an evolving journey) resulted from a growing understanding about the issues facing the planet and its inhabitants, both through personal experience and by learning of these changes from other organizations or individuals.

One such organization that serves as a compass for my endeavors is the Worldwatch Institute, a nonprofit organization that produces the authoritative State of the World book series as well as numerous other books and resources to build an ecologically sustainable society that meets human needs. Each year, a new State of the World book is not only jam-packed with interdisciplinary research and analysis that a non-scientific mind (like mine) could comprehend, but organized in such a way to make it both practical and powerful for anyone searching for ways to express a vision for how to live on a planet without destroying it or exploiting its inhabitants.

Each year, the State of the World book series focuses on a particular theme which might address energy, community, food and agriculture, population, health, trade policies and natural resource use, just to name a few.  For 2008, their State of the World: Innovations for a Sustainable Economy provides both a timely analysis of how our “free trade” global economy has gone astray and insights into the powerful movements afoot, including localization, a triple bottom line approach to business, microfinance, and the low-carbon economy.

Van Jones is a rising star in the green economy. As the founding President of Green for All, he is a doer. As the author of “The Green Collar Economy” he is a spokesperson and advocate. But he is actually much more than that. He’s actually Innovation 3.0.

Today Alex Bogusky, Chairman of Crispin Porter + Bogusky is set to speak at SXSW on the topic of bike sharing. CPB is one of the three founding partners of B-cycle, a concept which has been quietly gaining support in cities around the U.S. and which has been launched, under another company, to a degree of success in Paris. The question is, can it succeed here?

Memes provide very specific opportunities to participate in social media phenomena…….The 25 Random Things about [insert your product or service here] sweeping FaceBook - among others - is a no brainer to both implement and learn from.

Researchers at the University of Wisconsin-Madison have come up with a straightforward two-step process to convert cellulose — the ubiquitous energy-rich molecules found in all plant material — into a furfural biofuel.

To make this simple process reality, Ron Raines and his graduate student, Joseph Binder, developed a special mix of solvents and additives with an extraordinary capacity to dissolve cellulose.

“This solvent system can dissolve cotton balls, which are pure cellulose,” says Raines. “And it’s a simple system—not corrosive, dangerous, expensive or stinky.”