Green Options

Are you like millions of others who assume that an online business, just by virtue of being online, translates to having a lower carbon footprint? If so, then you are in for a shock. Although this is a fairly common assumption, the truth is that internet powered businesses often have a higher energy consumption requirements than offline businesses and so might have a long way to go before they can become green.

Intel has unveiled a new generation of tiny sensors that continuously analyze air quality in an effort to further understand and combat air pollution. The corporation also announced on Friday that it is developing devices that can tap energy from sunlight, body heat and television signals.

Intel’s new microprocessor was designed with the environment in mind. The company says the chip is not only rocket fast but is also extremely energy efficient. The chip—code named Nehalem—follows the Intel Core II and IV series processors.

As tech giants rush into the solar cell business, their competition promises to bring down the cost of solar photovoltaic (PV) panels used to generate electricity. PV modules use silicon cells, which are also used in computer chips. But with the traditional chip business growing at only 5% annually, tech companies are looking for a new market niche to grow.

This is good news for the solar industry, where cost [...]

Has the world gone Green PR mad? Don’t get me wrong, I love the fact that Green is trendy, but I got this press release a couple days ago stating:

INTEL BECOMES LARGEST PURCHASER OF GREEN POWER IN THE U.S.

Company Tops EPA Green Power Partner List, Vows to Drive for Greater Efficiency While Spurring Growth in Renewable Market

I’m sorry but I had to jump on the Green soapbox. Intel announced that it purchased 1.3 billion kilowatt-hours a year of renewable energy certificates as part of a multi-faceted approach to reducing its impact on the environment. That’s great. I’m sure that Intel has its green heart in the right place. But the fact is that they purchased RECs. In the release they state: “Renewable energy certificates, or RECs, are the ‘currency’ of the renewable energy market and are widely recognized as a having credible and tangible environmental benefits.”

I might ruffle a few feathers but RECs are essentially a subsidy for clean-energy producers. Most of us realize that subsidies come from governments but in this case they come from us – consumers – or in this case, Intel. According to one noted London Carbon Trader, “It’s important to note that IN NO WAY does buying a REC mean that there’s going to be any more clean energy built, or any carbon reductions done. It just gives extra money to whoever has already produced it.”