Green Options

I can’t believe what I read on Bloomberg.com, “International Paper’s ArborGen joint venture with MeadWestvaco Corp. and New Zealand’s Rubicon Ltd. is seeking permission from the U.S. Department of Agriculture to sell the first genetically engineered forest trees outside China.”  What?  International Paper?  It can’t be?  The world’s largest pulp and paper maker promotes itself as an environmentally responsible company, but now, it appears the company is following in the footsteps of Monsanto and genetically modified crops.

Why does the argument that businesses should do more to reduce pollution and protect the environment often boil down to the issue of jobs vs. nature? Advocates of green living around the world are increasingly making the argument that green business is good business, and that clean energy and other green sectors actually generate jobs. Too often, though, many businesses still aren’t buying it.

Environmental-minded residents of the Perdido Bay area at the Florida-Alabama border have been fighting that battle for years. The conflict in this case: the economic interests of International Paper, which operates a paper mill in the Florida town of Cantonment, vs. the lifestyle- and nature-oriented interests of the area’s residents.