Green Options

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Editor’s note: This week’s post from our friends at Eco-Libris seemed much appropriate for Ecopreneurist: an interview with author Jill Bamburg about her book Getting to Scale: Growing Your Business without Selling Out. While the book is two years old, Jill’s ideas about how mission-driven businesses can grow and thrive are still very timely. This post was originally published on Wednesday, April 23, 2008.

Getting to Scale is the second book so far that Swedish publisher Bookhouse Publishing translated and balanced out with tree plantings by Eco-Libris. They are doing great work over there and we encourage all our Swedish speaking readers to check them out.

How can you structure your green or mission-driven business, so that you can grow and even possibly sell it one day, without compromising your ideals, beliefs and mission? How can you fund your growth without finding out too late that your new investors are not at all interested in what you are doing for the environment or society, but only in the financial bottom line? While Getting to Scale is not a “how to” guide, it describes a wide variety of case studies that illustrate key findings. It is based on extensive in-depth interviewes with dozens of CEOs and founders of mission driven businesses such Ben & Jerry’s, Stonypoint, American Apparel, and many others.

On March 18th, I posted the article, “Metropolitan Home Goes Green,“ discussing the magazine’s feature story on a Seattle penthouse.  Last week I had the opportunity to speak with Linda O’Keeffe, the Director of Design and Architecture at Metropolitan Home. Since Ms. O’Keeffe sees design trends as they happen, I asked her a few questions regarding what kind of changes she sees the green movement bringing to our homes.

Green Building Elements: Do you see a significant number of people opting for smaller homes?

Linda O’Keeffe: I do. Even people who can afford more are choosing to live in smaller spaces, sometimes because they are young or because they are empty nesters, but in general, just because it makes more sense now.

GBE: As people scale down, which rooms are they prioritizing, and which ones are they eliminating?

LO: I’m seeing fewer home offices and dining rooms. We were fooled into thinking we’d need a home office. But our offices are paperless now, so there is less to store. And there has been a change in technology, too; people are doing a lot of their work on a BlackBerry while they wait at the airport. Sometimes people with kids want a home office so that they can have a separate space, but even then, often everyone is in the kitchen. The kids can work on a laptop in there, and [parents] can see what they are doing.

Overall, people feel now that rooms should be adaptable: cozy enough for one person to read in, but able to accommodate 30 guests. Also, formal rooms are becoming less popular. They seem almost Victorian. Now we want every square inch of our homes to be usable.

Since its inception in the autumn of 2005, Passenger Pigeon has become a green fashion favorite among women of all ages and financial means. Heather Schibli and Wendy Trass have created a company appreciated for its intelligent and passionate designs.

The Canadian media mavens at GreenLivingOnline.com have allowed me to share my interview with Heather and Wendy, which was first published on GLO a few weeks ago. Keep reading for all the juicy details about the past, present and future of Passenger Pigeon - and eco-fashion as a whole!

The label was previously named Calledyourbluff and was changed to Passenger Pigeon when the brand began using sustainable textiles. Why did the collection change to eco-fabrics? Do you find working with sustainable fibers to be more limiting when coming up with designs?

Wendy: Do we feel limited? Yes and no. In the past we’ve dyed fabric because it only came in beige, and the very reason we use prints so much is because much of the available fabric is quite basic. Working within these limitations means that we have to get pretty creative sometimes, but I think that’s where the charm of our line comes from.

There’s actually a good range of eco-friendly textiles, especially for more casual fabrics like knits and twill. The one thing that we would like to see more of is affordable organic wool and other heavier fabrics for winter. However, it seems every week we get new, exciting swatches from different suppliers. There seems to be a lot happening in the textile industry to develop beautiful, new, sustainable fabrics.

The media has a new indie jewelry favorite - Ashley Hilton. Featured in press outlets around the world in just the past 6 months, Ashley’s creations embody a seamless mix of eco-appreciation and modern style.

“I try to reflect both the human and natural environment in my work by using symbols and materials that have meaning to me and represent where I come from. From street signs to native trees, my jewelery has always been a pretty literal representation of my surroundings,” he says.

Along with the natural theme of his creations, Ashley uses small scale mined metals from his home base in New Zealand. “I found that most of the gold from my suppliers in New Zealand is mined or recycled here and in Australia. Both these countries have a relatively good track record with regards to mining practices but the idea of using a local resource and streamlining the path of the metal from the ground to the customer really appealed to me,” he says.

It was my pleasure to chat with Ashley recently about his education of the art of make jewelry, sustainable metal mining, creative inspirations and more. Read on for our full conversation and all its “hand made” details.

What first got you interested in making jewelry? When did you decide to turn it into a career?

I was at a loose end really. I’d spent a few years traveling and working overseas as a chef and knew that that lifestyle wasn’t for me anymore. I did a weekend jewelery course and loved it, It just made perfect sense to me so I bought some tools and started experimenting. Originally I never thought it would be a career. It was never really a conscious decision, it just grew and grew until in about 3 years It was all I did.

Have you even gotten flack for being a straight guy in the jewelry biz?

Ever wonder what fashion bloggers are really like? We have! While it would be difficult to try and analyze ourselves, we jump at the chance to chat with other eco-minded online writers to get their perspective on sustainable fashion and its place in the entire green movement.

Launched a month and a half ago as part of the new EcoGeek blogging network, Wearing the Future is all about “straight talk as much as style, so you won’t have to worry about fluffy, PR-soaked, greenwashing nonsense.”

I recently had the pleasure of chatting with the blog’s chief editor and head writer, Kyeann Sayer (pronounced like “cayenne” pepper). As a long-time writer for Treehugger.com, Kyeann has an impressive media resume - she has been featured on CNN, MSN, I.D. Magazine, Domino, Spin, Outside, and Women’s Wear Daily … just to name a few.

In our lively conversation, Kyeann and I talk about the beginning of Wearing the Future, her favorite eco-fashion brands, personal style’s place in the world of green living and more - read on for all the juicy details!

Victoria Everman: How did you get connected with Hank Green of EcoGeek? Did the two of you come up with the idea for Wearing the Future together or was he on the look-out for an editor and writer already? 

Editor’s note: This week, Eco-Libris blogger Raz Goldenik talks with author Diane MacEachern about her new book Big Green Purse. This post was originally published on February 22, 2008.

Can women make the world a greener and a better place with their purses? Diane MacEachern believes they do and she wrote a great book Big Green Purse: Use Your Spending Power To Create a Cleaner, Greener World, which is a call-to-action for women to use their power as buyers (women spend 85 percent of every dollar in the marketplace) to make a difference.

MacEachern’s message is simple but revolutionary: if women harness the “power of their purse” and intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world.

We covered the book few weeks ago, and since I was fascinated with the simple but yet powerful message of the book, I wanted to learn a little bit more about it from the author itself and interviewed Diane MacEachern. I know that not all of you see green consumerism as the best way to fight global warming and achieve sustainability, but Diane makes a very good case here in explaining how realistic and powerful option it is. you are welcome to read and judge for yourself. The book was published last Thursday, February 28.

Ed: We’re very excited to bring The Lindberg Report into the content mix at Planetsave! Each week, our “master podcaster” Max Lindberg will provide you with a snapshot of what’s happening in the Green Options Media blog network. You’ll hear the voices of our writing team, and get Max’s insight on some of the interesting stories that appeared on GO blogs during the previous week. Keep up with the latest at GO: stop by each Thursday for The Lindberg [...]

Last week I was interviewed by Timber Talk, a forestry radio station in Arkansas, which coincidentally took place at the North American International Auto show in Detroit, Michigan. Timber Talk approached me last fall after reading a post on VegTruck.com that dealt with using straight vegetable oil as a fuel source.

Fun fact: Timber Talk radio covers a population of 2,400,000 in three states.

We spoke for about 30 minutes on a [...]

What’s it like helping to clean up after the single worst ecological disaster in a nation’s history? Ecoworldly went to the Taean Peninsula–the site of South Korea’s recent oil spill–to lend a hand and find out.

There is, perhaps, the sense in the West that Asian countries are less concerned about the environment. Ten years ago, this may have been true. However, ask one of the tens of thousands of Korean volunteers who have come to help clean up the massive 10-million liter (2.6m gallon) oil spill off the West Coast of their country, and you’ll hear another story.

Jun Ho Kim, a university student and volunteer at the oil cleanup, says, “All of the Korean people think about the environment. People used to think that development was best; they only thought about development. Their consciousness has changed. Their concept about the world has changed.

Organic Bouquet was formed in January 2001 with the goal to establish the national market for organic flowers. They have accomplished this by encouraging both small and large flower growers to initiate organic production while creating widespread trade and consumer awareness of the need for organic flowers. Their ultimate goal is to protect the environment and improve farm worker safety by eliminating millions of pounds of toxic pesticides from agricultural usage. Organic

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There is no doubt that the creative community has begun playing a pivotal roll in expressing the concerns of our changing environment, as well as inspiring change. Jennifer Marsh, a visual artist studying at Syracuse University, took her concern for the world’s dependence on foreign oil to the next level by starting the International Fiber Collaborative in May of 2007.

The goal of the International Fiber Collaborative is to provide an opportunity

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