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In the early 1990’s, film and television product Jane Iredale was increasingly disturbed by the damage chemical-based makeup was doing to her actresses, most of whom had little choice but to wear massive amounts of it on a daily basis. Despite having no background in cosmetics, Iredale set out to create a professional-quality base to replace the pore-suffocating foundations that were de rigueur in Hollywood. Her solution? A little known concept called mineral foundation.

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I like to think I’m not the only woman who kept an eye and ear on constant alert for the various Bonus Time events at the cosmetic department of Macy’s (and Nordstrom’s, Bloomingdale’s, you get the idea). Like a July mosquito to the bug zapper, I was drawn in each and every time to the big sign displaying the funky little cosmetic bag next to little tubes of lipstick and other novelties. It didn’t matter that I already had 42 bags containing half-used eye makeup remover from previous Bonus Time affairs; if it was happening, I immediately felt compelled to participate.

So it’s really no surprise that I created one for The Nature of Beauty. As they say, once an addict….But I wanted to make this one a bit more meaningful, to give me and you a legitimate excuse to get excited about this particular Bonus Time.

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Welcome back to The Emerald Awards! I’m your host, Terri Bly, presenting you with the top truly natural beauty products as voted on by our panel of green beauty experts. Today’s category: Best Natural Foundation. 

Foundation. Just the word speaks volumes. Before we enhance our skin’s natural glow with bronzer or brighten it up with some blush, most of us choose to even out our skin tone with a base, be it liquid, cream, or powder. Unless your foundation looks good, and by that I mean whatever you choose to do or not do to your skin, everything else you put on it won’t look great, either. When it comes to natural and organic formulas, there are numerous high-performing and long-lasting options to choose from. For that reason, I divided the category of Best Natural Foundation into three subcategories: Liquid/Cream, Tinted Moisturizer, and Loose/Pressed.

And the Emerald Award for Best Natural Liquid Foundation goes to:

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There’s something very alluring about the promise of fuller lips. Even if we can’t all be Angelina Jolie, most of us like the idea of a saucy pout. The vast majority of commercial lip plumpers, however, contain a horrifying list of ingredients you most definitely do not want to be eating, like polyethylene, aluminum and BHA. Basically, the idea was to irritate your lips, enflame them so they swell in anger. Sexy, no?

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Many of you visit to find the latest, best and most effective natural and organic beauty brands amongst other things. Organic beauty is one of my favorite topics and one I’m passionate about.  And I don’t know about you, but I value honest recommendations from fellow consumers much more than I do when it comes from an owner or employee of a business.  And I know I’m not alone, otherwise Googling “review of X product” would not be the common pastime that it is.  So with that in mind, I’m bringing you the real deal about NatureOfBeauty.com. I’ll clue you in on which products I’m loving right now, the scoop on two hot brands they just launched, share my Christmas gift ideas and divulge how to get free shipping and 15% off your order.

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