Green Options » Janice Benyus http://greenoptions.com/tag/janice-benyus Posts tagged 'Janice Benyus' Fri, 11 Apr 2008 07:42:43 +0000 http://wordpress.org/?v=2.5.1 en Delivering Nature’s Wisdom to Business http://sustainablog.org/2008/04/11/delivering-natures-wisdom-to-business/ http://sustainablog.org/2008/04/11/delivering-natures-wisdom-to-business/#comments Fri, 11 Apr 2008 07:42:43 +0000 Carol McClelland http://sustainablog.org/2008/04/11/delivering-natures-wisdom-to-business/ abalone shellYears before the green movement took root, I had the pleasure of seeing Janine Benyus speak about Biomimicry. I was just as inspired by her work then as I am now.

A biologist by training, Janine is a passionate proponent of using nature’s wisdom, based on billions of years of refinement, to discover “nonpolluting, energy-efficient manufacturing technologies” that can be applied to provide elegant design solutions for commercial enterprises.

In a recent article, Business Week noted that Janine was named Environmental Hero of 2007 by Time. Through a research nonprofit called Biomimicry Institute and a for-profit consulting firm called the Biomimicry Guild, Janine brings interdisciplinary groups of biologists, engineers, and designers together to uncover natural phenomenon that can be replicated in corporate and commercial applications.

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