People, Planet, Profit: Organic Jeans Made in Italy
Last week I was in Florence to visit the fifth edition of Terra Futura, the national meeting-exhibition of the “good practices” of sustainability. The goal of this event is to bring the whole society towards a process of global sensitization. 500 expositive areas and more than 4000 companies showed visitors a lot of products and services, which have been made according to the sustainability’s principles. A free exhibition with a calendar of cultural events including conferences, seminars, workshops and laboratories focused on many themes: energy, water, pollution, recycling, architecture, and economics.
Among others, interior design and fashion departments were on show in Terra Futura.
Where better than in Florence? Fashion and clothing have been representing a must for centuries here and the city hosts the world`s biggest men`s fashion event: Pitti Immagine Uomo. Every year in January and June, many Italian and foreign designers arrive in Florence to participate to this cool show, calling a very big attention on the city.
The world’s most imperative fashion invention of all time (or at least one of the top five) has to be denim jeans. Somehow, since its nearly 200 years of being invented, manufacturers have made it unthinkably difficult to find that "just right" fit. Once you begin adding in the factors of sustainable fabrics and Fair Trade practices, your brand options become even more limited, in turn restricting your chances of finding 
A mainstay in wardrobes all over the world, denim has been around since the late eighteenth century. Strong and versatile, you can find all kinds of clothing and accessories made from this basic material, including tops, dresses, shoes, and jewelry. Home accents, such as sofas and pillows, are being covered in denim, helping to extend this fabric’s reach. Sustainable denim, made from organic cotton and using vegetable dyes, have gained an immense following [...]
Denim, jeans, dungarees - whatever you want to call them, those traditional indigo pants are an iconic part of American culture, like Chervolet trucks and apple pie. Finding the right pair of jeans is often a nightmare, especially for women, thanks to the variety of cuts and brands available. 