I was in Miami recently and had the opportunity to rent a Toyota Prius. I’ve never driven a Prius before and once I actualy figured out how to drive it, it was quite fun. But as gas prices continue to climb in the wake of Memorial Day, I was most impressed with the gas mileage. So when I saw the new Jetta TDI commerical this weekend where the car is compared to a Prius I found it quite amusing.
The Jetta TDI claims that it gets 58 miles per gallon (mpg), breaking the record for all current “gasoline” fueled cars, even beating the Toyota Prius - a hybrid. I might have grown skeptical in my old age, but I’m having a hard time swallowing this claim to fuel economy. What, were they driving 20 mph on the highway and never stopping?
Like the rest of nature that evolves remarkably to stresses in the environment, people will be able to adapt to high gas prices. Really. In many parts of Europe, people are paying upwards of $7 - $8/gallon of gas.
Things will change here in the USA. These changes will sometimes more difficult for some than others. More of us are already using public transportation, riding bikes — even moving closer to where we work or pressuring employers to offer flextime (to avoid rush hours) or telecommuting from home. In part thanks to the mushrooming energy costs, how much of business was done in the period of relatively inexpensive oil and other fossil fuels will morph into a new model of business model where energy costs are front and center.
Another trend: the explosion of people starting their own green business as an ecopreneur, operating their business without destroying the planet or exploiting people. Energy conservation and efficiency are often the very DNA of these enterprises. Eventually, the politicians in Washington DC might realize that opening up ANWR merely delays the reality that we need to cut our addiction to oil, for climate’s sake. We need to get back to 350 parts per million of carbon dioxide to maintain some degree of climate stability. Burning more oil, coal or natural gas is not the way.
