Green Options

How long did the idea that green issues and the economy were in competition proliferate the US? For decades. Now, top-of-the-world entrepeneurs, the President of the United States, leading representatives in Congress, and research institutes are saying that green jobs and a green economy are the way to a healthy economy. Recent statements by Barbara Boxer (Senator from California), John Doerr (venture capitalist who helped to launch Google and Amazon.com), Obama, and a report by the Pew Charitable Trusts state that the only way to lead the world in the 21st century is to lead in green energy and green jobs.

In reference to Thomas Friedman’s book, Hot, Flat and Crowded, Boxer said yesterday: “The nation that aggressively addresses the issue of climate change will be the nation that will thrive, the nation that will lead, and the nation that will prosper.”

Can a cap and trade system for greenhouse gas emissions harness market forces to address climate change? As I noted on Monday, that’s the thesis of Fred Krupp and Miriam Horn’s new book Earth: The Sequel. To support this claim, Krupp and Horn focus on the innovative ecopreneurial efforts happening around the world in the broad field of clean technology. From thin-film solar to algae biodiesel to an Alaskan ice palace powered (and kept frozen) by geothermal energy, Earth: The Sequel tells the stories of scientists, business people, and outright dreamers experimenting with both current incarnations, and the next generation, of renewable energy technologies. A few of these companies include:

• Australian solar thermal company Ausra
• Solar thin-film company First Solar
• Greenfuel Technologies, a pioneer in algae biofuels
• AquaEnergy Group, the creator of technology for harnessing wave power

Of course, the technologies under development by the companies profiled in Earth: The Sequel aren’t cheap; in almost every case, major investors, such as Vinod Khosla and John Doerr, have backed these start-ups with significant funding. At one level, some might argue that the market is already working: capital is flowing to promising ideas.