Green Options

Terri Bly, founder of Natureofbeauty.com, conducts an investigation into just how “eco-friendly” Josie Maran’s cosmetics line actually is. Her results will surprise you. They certainly surprised Ms. Bly.

If you have yet to try Argan oil, the beauty secret of Moroccan women, here is the scoop.

Argan oil is produced from the kernels of the argan tree which grows only in southwestern Morocco where it has been used by the women there for centuries.  It is valued for its nutritive, cosmetic and medicinal properties and holds anti-aging benefits when used as skin care.  This is because Argan oil is rich in antioxidants, essential fatty acids and contains high levels of vitamin E.

The time has come.  The wait is over.  The brand-new, highly anticipated, hottest beauty glossy to hit newsstands is green and it’s gorgeous!

Natural and organic beauty is no longer a niche industry. It has and continues to flood conventional markets as consumers ask more questions than ever about product safety and purity. The rapid increase in organic beauty sales is due, in part, to consumer awareness of hazards in their synthetic and toxic counterparts. Higher standards have become prevalent even for the average consumer thanks to mainstream media spotlights on lead in lipstick, estrogen-mimicking parabens and BPA in plastics.

Though it may not seem like an ideal time to launch anything in our current economic state, there may not be a more perfect time than now for Organic Beauty.

I recently watched a video on Ecostiletto featuring Rachel Sarnoff & Josie Maran dishing on this mascara - in fact, not just chatting about its accolades but actually giving it the onion test. That’s right… the onion test. Translation: taking an everyday onion and chopping it with your eyes wide open. Unless you’re wearing safety goggles or have your eyes shut, this will usually produce streaming tears in the most hardened among us. The conventional mascara was a washout. Josie Maran’s mascara… not a smidge of mascara anywhere except on her lashes!

For eco-savvy parents in Los Angeles, Bel Bambini is hosting an event in store on Tuesday July 15th to equip moms with tips on how to create a healthy, eco-friendly nursery using green building products from leading experts.

Experts and hosts include:

• Hostess, Anna Getty, founder of Pregnancy Awareness
• Jay Watts from AFM Safecoat
• Josie Maran, founder of Josie Maran Cosmetics
• Kristina Lin, owner of Bel Bambini
• As well as information from Healthy Child

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