Green Options » josie maran

Greenwasher Exposed: Josie Maran?

Terri Bly — Mon, 11 May 2009 04:42:24 +0000

“The simple truth is that many beauty products are advertised as natural or organic when their ingredients are far from it. Many companies produce these “so-called” natural or organic products by adding a few herbal extracts to a synthetic soup of polymers (plastics), silicones, petroleum (and its derivatives), artificial fragrances and colors, and other potentially harmful substances. They then market the product by focusing on the few clean ingredients, while disregarding the rest, hoping the consumer will do the same. The public is becoming more aware of this unethical marketing strategy (often called “greenwashing”), but unfortunately the practice is still widespread.” - Kirsten Binder, Saffronrouge.com

Last week, while in New York City, I purchased Josie Maran’s Earth Day Essentials kit. I had heard so much about her line from various friends and makeup artists - not to mention numerous beauty magazine and blogs - that I wanted to experience what everyone was raving about.

While sitting in the subway train, I glanced over the ingredients of the lip gloss, intending to give that one a whirl right away. But what to my wondering eyes should appear, but POLYBUTENE as the first ingredient on the list. I’m certainly no chemist; I don’t even make my own skin care products at home (yet). Nonetheless, I had read enough to be nearly certain that polybutene was a member of the petrochemical family. I put the gloss back in my bag until I could do a little more research. To put it mildly, what I found was much worse than I anticipated.

Argan Oil a True Beauty

Liz Thompson — Wed, 08 Apr 2009 03:10:08 +0000

If you have yet to try Argan oil, the beauty secret of Moroccan women, here is the scoop.

Argan oil is produced from the kernels of the argan tree which grows only in southwestern Morocco where it has been used by the women there for centuries. It is valued for its nutritive, cosmetic and medicinal properties and holds anti-aging benefits when used as skin care. This is because Argan oil is rich in antioxidants, essential fatty acids and contains high levels of vitamin E.

Hot Off The Press :: Organic Beauty Mag To Hit Newsstands Before Year End {Plus Exclusive Interview With The Editor-In-Chief}

Stancie Wilson — Sat, 20 Dec 2008 01:56:23 +0000

The time has come. The wait is over. The brand-new, highly anticipated, hottest beauty glossy to hit newsstands is green and it’s gorgeous!

Natural and organic beauty is no longer a niche industry. It has and continues to flood conventional markets as consumers ask more questions than ever about product safety and purity. The rapid increase in organic beauty sales is due, in part, to consumer awareness of hazards in their synthetic and toxic counterparts. Higher standards have become prevalent even for the average consumer thanks to mainstream media spotlights on lead in lipstick, estrogen-mimicking parabens and BPA in plastics.

Though it may not seem like an ideal time to launch anything in our current economic state, there may not be a more perfect time than now for Organic Beauty.

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Allure Best Of Beauty Award :: Josie Maran Mascara

Emma Pezzack — Wed, 05 Nov 2008 00:51:39 +0000

I recently watched a video on Ecostiletto featuring Rachel Sarnoff & Josie Maran dishing on this mascara - in fact, not just chatting about its accolades but actually giving it the onion test. That’s right… the onion test. Translation: taking an everyday onion and chopping it with your eyes wide open. Unless you’re wearing safety goggles or have your eyes shut, this will usually produce streaming tears in the most hardened among us. The conventional mascara was a washout. Josie Maran’s mascara… not a smidge of mascara anywhere except on her lashes!
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Eco Tips for a Green Nursery from the Experts in LA

Courtney Carlisle — Tue, 15 Jul 2008 02:22:38 +0000

For eco-savvy parents in Los Angeles, Bel Bambini is hosting an event in store on Tuesday July 15th to equip moms with tips on how to create a healthy, eco-friendly nursery using green building products from leading experts.

Experts and hosts include:

Hostess, Anna Getty, founder of Pregnancy Awareness

Jay Watts from AFM Safecoat

Josie Maran, founder of Josie Maran Cosmetics

Kristina Lin, owner of Bel Bambini

As well as information from Healthy Child Healthy World experts

Not only can green parents come get information on greening their children’s rooms, but they can also shop for a cause. A portion of sales from the day will go to the Pregnancy Awareness Foundation, which educates women on incorporating easy changes to boost exercise, nutrition and wellness to benefit themselves and their children.

The event will also feature eco-friendly prizes from Sage Creek Organics (an ADORABLE eco-line), AFM Safecoat, Green to Grow and more…call 213.627.1230 for more information. If you aren’t able to attend, check back for tips from the eco-experts presenting.

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