Junxion Strategy: Green marketing grows up
By Contributing Writer Melissa Chungfat | Part of Green Printer’s ‘Design Goes Green’ dispatch.
Thanks to blogs, websites, Facebook, and the ever-growing list of social media tools, people have the ability and power to educate themselves about anything they please. It is harder for companies to get away with lies about their products and misleading messages. People can easily look up “greenwashing” or “what is an organic product?” in a search engine and in a matter of seconds, they have a list of resources that cuts through the PR.
So how can companies who are taking sincere environmental initiatives market themselves credibly?
