Hold a sale on high-end vodka? Give away free samples of your latest bourbon shipment?
Yep, the Carrotmob has come to town… remember them? Started in San Francisco, Carrotmob is an activist organization dedicated to greening business. Rather than using traditional, “stick” tactics (protesting, street theater, etc.), Carrotmob offers a “carrot” to businesses that commit to greening themselves: as they put it, “Carrotmob organizes consumers to make purchases that give financial rewards to those businesses who agree to make socially beneficial choices.” Though the organization is new, they’ve already been quite successful: their first event resulted in about five times the normal revenue for K&D Market on 16th St. in San Francisco.
In Kansas City’s choice, this involved approaching fifteen Midtown businesses with a proposal: “We’ll bring a mob of paying customers, if you commit the highest percentage of revenue to going green.” A bidding war broke out, and World of Spirits won by committing 24% of the revenue from its “mob event” towards making the business more energy efficient. Take a look:
The U.S. Environmental Protection Agency has taken its share of lumps (and rightfully so) over the past seven Bush years, so it’s nice to see true acts of environmentalism occasionally coming from the organization.
Writing in Greenversations, the EPA’s blog, Jeffery Robichaud writes about his travels through the Midwest in a Winnebago to audit regional air-quality monitors in areas around Kansas City and St. Louis. The typically breezy nature of the region inspired one of the EPA audit team members to supplement the Winnebago’s gas-powered generator with wind energy.
As I mentioned last week, I headed over to Kansas City last Thursday to attend the fundraiser for Greensburg GreenTown, a non-profit supporting Greensburg, Kansas’ efforts to rebuild green after a tornado leveled the town last May. Despite ugly weather, the ballroom at the Scarritt Building was packed for both the world premiere of the Sundance Channel’s web series The Good Fight, and a panel discussion with Greentown director Daniel Wallach, and BNIM Architects‘ urban planner Stephen Hardy. Among the crowd were a number of Greensburg residents, and the event, while informative and eye-opening, served largely as a celebration of these people’s tenacity and foresight in choosing to rebuild their community with an eye towards a future of economic, cultural and environmental sustainability.
First up was Simran Sethi of Sundance’s The Green, who’s become a passionate advocate for Greensburg’s resurgence. In introducing the first five episodes of The Good Fight (which all focus on Greensburg), she not only lauded the people who she’s come to know in making the “webisodes,” but also noted that the town is hardly a hotbed of radical environmentalism: Greensburg was a town of 1400 people when the tornado struck, and, like many mid-American small communities, had been in decline for several decades. The population had shrunk, the per capita income was below the Kansas average, and young Greensburgians were generally looking for a way out. She heard plenty of disdainful comments about “treehuggers,” and several people had told her that they just didn’t believe global warming is a reality.
To follow up on Shirley’s post about The Good Fight… next week, the Kansas City chapter of AIGA will hold a fundraiser for Greensburg, Kansas’ efforts to rebuild (and rebuild green at that). According to the organization’s web site:
Simran Sethi, host of the Sundance Channel’s The Green will moderate a panel on the green redesign of tornado devastated Greensburg, KS. The green salon will feature BNIM Architects’ urban planner, Stephen Hardy and Greentown director, Daniel Wallach. The Sundance Channel will screen segments from The Good Fight Series.
Photo Credit: Kansas City StarA bookstore in Kansas City has a huge glut of books in its warehouse. There are books that have gone unsold for more than a decade. Copies of books that had huge print runs, but now no one wants. Books that are decades old. Books that are in foreign languages. And, unfortunately for the store's owner, books that are not selling.
The owner has
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