Bombay Bleeding - We Will Never Forget, a painting by Feroza Unvala

Charity is considered to be the act of benevolent giving. A gesture of goodwill towards the needy and suffering. Could there be any doubt that the act of bettering society is a good economic decision?

Twenty years ago, the act of charitable giving was perhaps frowned upon by companies as it affected their bottom line. Today, even in perhaps the worst economy of our times, ‘social entrepreneurship‘ has become a buzzword. Companies are looking for charitable giving opportunities as any contribution to the betterment of society makes them look good in the eyes of shareholders and consumers alike.

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