Green Options

A visionary, inspiring image:  “Know Your Farmer, Know Your Food.”

No, this isn’t some crunchy, organic non-profit’s local food campaign or a new Slow Food slogan.  This message comes to us fresh from our United States Department of Agriculture.  “Know Your Farmer, Know Your Food” is a national effort collectively launching this week, designed to build vibrant local and regional food systems that provide healthful food and build the economic base of rural communities.  It showcases the importance of the connection between us and our food sources and includes $65 million in new funding initiatives.

The fact that this message comes from the USDA represents the fresh crop of vision under the Obama Administration.  Thanks to the efforts of USDA Secretary Tom Vilsack and Deputy Secretary Kathleen Merrigan, there’s a new ingredient at the USDA that has the potential to cook up something big:  leadership.  Harvesting inspiration from back in 1862 when Abraham Lincoln established the USDA as the “People’s Department,” this week’s collective efforts takes a transforming perspective on the relationship between our food and us:  personal responsibility.

President Obama has nominated Kathleen Merrigan for deputy secretary of agriculture. Merrigan, helped develop the USDA’s rules on organic food during the Clinton era. Merrigan has been hailed by sustainable agriculture advocates; however, Senate Republicans are concerned with her organic ties.