The Great American Cleanup begins today with a national launch event in Waveland, Miss., which will help  restore a hurricane-ravaged town along the Gulf Coast. It will continue through May 31 with additional national events being held in New York City on Earth Day and Nashville on May 14.

Millions of volunteers will work to rid streets, waterways and public spaces of litter and illegal dumpsites.  Communities will green up parks, schoolyards and other public spaces and hold recycling drives and educational events.

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I often have email exchanges with ecopreneurs, non-profits, NGOs and various business folks that don’t necessarily end up as a blog post. Sometimes I start in one direction and end up in another. That’s what happened here when I received an email from Rob Wallace at Keep America Beautiful.

Rob had one of those ironic moments. He sent out an email and press release to us asking:

How can recycling wireless phones support the new administration’s energy policy?  Our recycling partner, ReCellular, is a reuse-oriented recycler of cellular equipment, and we’re confident that their structure and operations support zero-waste wireless recycling.

Great email pitch. Bookmark this page for next time you send out a press release. However, this pitch landed on my screen the day after I wrote this post on 60 Minutes and Executive Recycling. I immediately asked Rob if he’d be interested in commenting on the whole issue of dumping of e-waste in China instead. And he was and here is what he had to say:

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