New projected 2009 US fuel economy figures out from the EPA show that we have now reversed a long-term trend of gradually worsening fuel efficiency since 1987—that bottomed out in 2004 at 19.3 mpg.

While our international readers may find an industry average of 21.1 mpg and 422 grams CO2 per mile a laughable “achievement”—this does represent a real improvement over 2004 levels.

Industry wide, average model year 2009 light vehicles overall are projected to achieve the mileage they got back almost 20 years ago in 1991.

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It appears that companies are realizing that zero emission electric vehicles should not just be for the “rich”. In May, Nissan announced that it would begin electric cars in the U.S. to be available in 2010. This week, they announced they would mass produce a zero-emissions electric car by 2012 that would be affordable. However, during a Nissan shareholder’s call Chief Executive Carlos Ghosn refused to speculate on the sticker price.

According to an Associated Press article, Ghosn said, “If it’s not affordable, it’s not gonna work. We are not going to come with a very high price. We are gonna come with a reasonable price,” he said. “We are here to mass market them.”

What I want to know is what the company will consider affordable now that America’s economic turmoil continues to spiral downward.

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