These fun GirlMogul.com tees are a refreshing alternative to the rampant retail ‘pink think’ and “So Sexy So Soon” flash-n-trash that’s predominant in Packaging Girlhood as of late.

GirlMogul’s aspirational identity-wear offers positive personas that are Shaping Youth in favorable ways… I’m sold!

“We believe in encouraging girls’ dreams. You won’t find any princess messages here; just positive, encouraging messages…Future Leader of the Free World, Future CEO, Future Zoologist, Future Brain Surgeon”…

Quite a refreshing change from the snarky tidbits of consumerist tripe with the ‘shop ‘til you drop’ mentality I’ve come across with back to school shopping lately, eh?! Seems like they could use a few more eco-focused nudges toward going green, so I contacted founder Andrea Stein to pitch her the idea of encouraging ECP readers to create the phrase THEY’D most like to see on a tee-shirt…Here’s our mini-interview:

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