Nude Kona Coffee Farmers Make Their Point, Naturally
While they don’t normally farm naked, eleven of Kona’s farmers dared and bared it all to raise awareness about false advertising on coffee labels. The tasteful and fun photos of these mature women grace the pages of a 2009 calendar, reminiscent of the Alternate WI Calendar, the inspiration for the movie Calendar Girls. While the calendar was a bit of light-hearted humor, these farmers are serious about protecting the trademark of Kona coffee. And they should be.
Currently, coffee labels are allowed to use terms like “Kona blend,” “Kona style,” or even “Kona coffee,” even if the package contains only ten percent Kona beans. The remaining 90 percent of the beans come from other regions like Brazil or Columbia.
Kona farmers are concerned that the mislabeling dilutes the integrity of this unique variety. That integrity does have value when you examine how the coffee is produced and the Kona Coffee Farmers mission to protect Kona farmers’ economic interests in 100% Kona coffee, to protect the Kona coffee heritage, and to seek greater legal protection of the Kona coffee name.
I contacted Christine Sheppard of the Kona Coffee Farmers Association to find out more about this unique variety. Interview follows the jump.
