As much as I love the coming onslaught of electric cars, they use lots of materials that currently have almost no recycling infrastructure — especially when it comes to their batteries. The numbers vary by the type of lithium-ion battery used, but on average, for every 100 miles of pure-electric range, a lithium-ion battery needs to contain about 15 pounds of lithium.

Although the developed world has had robust systems in place for a long time to deal with the recycling of lead-acid batteries (in the U.S. more than 95% of battery lead gets recycled), the lithium-ion battery has a long way to go to catch up. Granted, lithium-ion batteries are not nearly as toxic as lead-acid batteries and so the urgency of developing a recycling infrastructure is virtually non-existent. In fact, lithium-ion batteries are classified by the U.S. government as non-toxic and “safe” to throw away in the regular trash.

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Editor’s note: This post is a lead-in story to the Gas 2.0 interview with Mil Ovan, Senior Vice President and Co-founder of Firefly Energy.

Last week John McCain, the presumptive presidential nominee for the 2008 Republican ticket, suggested that a $300 million government-sponsored competition would be a good way to spur development of next generation battery technologies.

His comments generated debate in the blogosphere and around the United States. Meanwhile, Barack Obama, the presumptive presidential nominee for the Democratic ticket, called McCain’s proposal a gimmick suggesting that $300 million was not enough.

Regardless of my feelings about the proposed competition or the candidates themselves, it got me thinking about just who might win it if it were to become a reality. All that thinking led to this post, and, hopefully, to several others that will look at the most promising next generation battery technologies on the horizon.

This week I’ll start with Firefly Energy.

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Last week John McCain, the presumptive presidential nominee for the 2008 Republican ticket, generated debate by suggesting that a $300 million government- sponsored competition would be a good way to spur development of next generation battery technologies.

His comments got me thinking about just who might win such a competition it if it were to become reality.

Firefly Energy is one of the companies that made it to my short list. Founded in 2003, they have been working on reinvigorating old-hat lead-acid battery technology in such a way that it would become brand new and cutting edge once again.

Firefly’s innovation is that they’ve taken the heavy lead plates you’d find in a classic lead-acid battery and replaced them with a light carbon-graphite microcell foam that’s been impregnated with lead.

I recently had a chance chat with Mil Ovan, Senior Vice President and Co-founder of Firefly, about the company, their take on McCain’s competition, Firefly’s battery technology, environmental worries about lead, the Oasis battery, electric vehicles and the company’s plans for the future.

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