Green Options

As we predicted, it seems 2009 is becoming the year of the great green push in our industry. Leeds is again up front with a number of functional and stylist additions to their Owl line of 51% & 100% recycled material bags, portfolios and totes (see certificate from Leeds website).

Aladdin® mugs are common items in many stores, the program with Leads offers Aladdin® items that can be branded with a company name, logo, etc.

This is a guest post by John Simonetta, owner of an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.

Gemline, Leeds and a few other vendors leading in the move to eco-friendly promotional items are now using a technology from a company called Technologo to produce virtual catalogs for their clients. The Gemline catalog is located here, Leed’s here.

It is an interesting platform and this solution from Technologo might be a good way for Ecopreneurists to market to clients of their own without the need for paper catalogs, but I see two main problems.

First, these files are large and reside on a server, so yes you can email the link to clients but I don’t understand how you can email the whole catalog. The system is designed to allow you to send individual pages from the catalog, but you already need to be on the site to do this. Second, how are these any better than a normal web page display?

I guess if you look at it as a living catalog, something that could be loaded onto a PC and taken out to clients, or loaded on a CD or flash drive and mailed, that might make more sense to me, at least that way the catalog is not tied to the PC.

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.

I have written before about the great eco-friendly products from Leed’s. Their EcoSmart brand covers a lot of territory from totes to notebooks using both post-consumer [...]

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.

Leed’s is teaming up with AmericanForests.org. “Leed’s makes a donation to American Forest’s Global ReLeaf program for every EcoSmart imprint order we produce”.

The thing I like about this new deal is that you don’t have to do anything extra. If the client purchases Leed’s EcoSmart promotional items the donation is automatically made.

Simple. But….

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.

From leather to leader is how Leed’s explains it on their website. How about from bottles to briefcases? That might be a better description for Leeds line of 100% recycled promotional items made from water bottles and other recycled everyday items.

Leed’s Owl line of bags and other items made from recycled water bottles has added a new product to their list of made from 100% post-consumer recycled material (product label affirms this claim).