I Can’t Believe it’s Yoga! The Top Five Brands for Stylish Yoga Wear
Five Places You Might Not Expect to Find Stylish Yoga Wear:
As environmentalism enters into the collective conscious, designers and retailers alike are looking to the healing arts for inspiration and guidelines as they embrace a greener lifestyle. Here is a list of the top five places to find affordable, well-designed yoga wear near you:
1. Banana Republic
Even the brand names are jumping on the bandwagon of sustainability. In honor of earth day, Banana Republic unfolded an eco-fashion line of 50 summer staples in April of 2007. For the duration of Earth Week, the retailer pledged 1% of all its in-store sales to the not-for-profit Trust for Public Lands. This eco-friendly initiative is part of the company’s quest to reduce their environmental impact in the coming years.
2. J.Crew
Inspired by the enthusiasm of its customers for the practice of yoga and the parallel ease and simplicity of this ancient art, J.Crew launched a line of yoga wear for its 2008 fall collection. In an article from Women’s Wear Daily, J.Crew CEO Millard Drexler explains, “We kept hearing from our associates about yoga, hearing from our customers about yoga, and hearing from people who do yoga. We always want to be where our customers are, and where they are going. That’s our mission. Today, any retailer’s job is always looking to the road that has to be traveled.”
