Green Options

The verdict is in from the top social media honchos: social media isn’t just a fringe benefit to add as a complementary side dish to your regular, marketing plan - it is your main marketing plan for 2009.

Case in point. Etsy.com, branded by the New York Times as a cross between Amazon.com, eBay and “your grandmother’s basement” has over 100,000 sellers worldwide and had online buyers spend $4.3 million purchasing 300,000 items in November 2007.

What is interesting is that Etsy, an online marketplace for quality, handmade goods, has intentionally avoided big glossy ads in magazines in favour of seller-created street teams and video content to pull off the best, tried-and-true marketing strategy of all: word of mouth (WOM).