ECOpreneuring: Work and Lifestyle in Alignment with Your Earth Mission (book review)
Editor’s note: John Ivanko and Lisa Kivirist, the authors of Ecopreneuring: Putting Purpose and the Planet Before Profits, are both contributors to sustainablog and other GO Media network blogs. Despite our relationship, I was excited about their new book, and agreed to write a review. I’ll try not to let me relationship with John and Lisa get in the way of a fair and impartial assessment.
Ditch high-paying (and high-stress) corporate careers for a Wisconsin farm house, a more sustainable lifestyle, a portfolio of small businesses, and much less money. Sound idyllic to some… and crazy to others. As I noted in my review of their earlier book, Rural Renaissance: Renewing the Quest for the Good Life, John Ivanko and Lisa Kivirist made the jump from Chicago ad executives to rural bed and breakfast owners… and have never looked back. Their newest book, ECOpreneuring, focuses on how they continue to bring in income while creating a life centered on home, family, and environmental restoration, and provides guidance for others that want to recenter their careers and lifestyles around their environmental values.
Already, you should be able to tell that this is no ordinary business book — in fact, I’m not even sure I’d call it a “business book.” ECOpreneuring contains plenty of advice on starting a small, eco-conscious business, but the authors focus primarily on how entrepreneurial efforts can incorporate values and priorities beyond the bottom line. Lifestyle choices trump profit motives, but neither have to be sacrificed in order to create meaning and income.
