Wal-Mart Tracks Green Product Adoption
As retailer to over 90% of US households, Wal-Mart is in the unique position of being an excellent compiler of information.
Recently they started tracking shoppers’ green buying habits. Actually all retailers track products their consumers purchase for inventory control. Wal-Mart however was one of the leaders in using this data to tightly control inventory and share information with manufacturers. They retain leadership in this area with RFID tracking systems and well managed JIT manufacturing cooperative programs with their vendors.
Now Wal-Mart is sharing some of this information with the world with the Wal-Mart Live-Better Index .
