Green Options » logos

Why A Clever Logo Matters

Jennifer Kaplan — Thu, 27 Aug 2009 16:22:12 +0000

The FedEx logo has a hidden message. Does it matter?

In a blog post called “25 logos with hidden messages – Amazing Graphic Designing tricks!” Charlie Johnson, the author, talks about what makes a logo a good marketing tool. He says:

…make your logo look more conceptual and clever using the graphic designing tricks. As it is said, a logo should not be a plain looking symbol…it should reflect you and your company’s personality.

No Child Left Inside Video

Jennifer Lance — Sat, 24 May 2008 16:53:59 +0000

This story contains additional media. Click here to view the media.
According to No Child Left Inside, “A study found that young people could identify 1000 corporate logos but fewer that 10 plants or animals native to their backyards.”

The Story of Stuff and the Next Generation

Lee Welles — Mon, 31 Mar 2008 18:12:05 +0000

My mother just turned 65 and, wise woman that she is, requested no presents. She did however, request that we all go down to the Starlight Lounge and dance our fool butts off! She is a woman who has her priorities straight: people are fun, stuff is…well, it’s just stuff.

This past week, I went into a Wal-Mart for the first time in about two years and I thought my head was going to explode just from the sheer volume of stuff and the incessant beeping of the registers! As I looked around all I could see was next year’s landfill! I was pretty close; in The Story of Stuff you will find the shocking statistic that 99% of the stuff we buy, we toss out.

Like any other bad behavior that is perpetuated generationally, we adults not only have to be come aware of, and change, our own habits, but find effective means to help our children not repeat our mistakes.

Older kids, 12 and up, may enjoy the Story of Stuff and be thoughtful about the implications. Younger children may just end up feeling helpless. I’ve mentioned Eco-phobia before and feel it necessary to reiterate that we risk making children numb to issues if they get too much bad news too soon. I thought it was great the the Story of Stuff blog links to kid-produced You Tube responses!

The reality is, $15 BILLION dollars is spent by marketers to turn your child into a good consumer.