Green Options

Ecologic Designs’ story starts like this:  “There is always talk about a killer set of waves and dolphins playing in the surf, an epic afternoon rolling across warm red rocks on your bike, or a hike in fresh powder on a full moon snowshoe trek. There is also talk about a beach polluted by sludge or surfing next to trash, trails that all of a sudden become strip malls, or the snow trip sans snow because of global warming.” It’s this kind of understanding that guides Ecologic Design, through their two brands Green Guru Gear and Green Goddess, to craft products and fashions in Boulder, Colorado, that have a positive environmental and social impact, while raising ecological awareness.

Take Green Guru’s Blow Out series bi-fold wallet, for example.  The company uses reclaimed bike inner tubes to create a stylish and waterproof exterior. Every item in their Blow Out series is made from 98% reclaimed and recycled content by weight.  Each wallet features a six card and two bill compartments.  The ultimate in a locally-based enterprise, drawing from a readily available waste stream, Green Guru’s butyl rubber comes from Reclamation Stations within about eighteen miles from there they’re manufactured. Green Guru Pouches, Chalk Bags and Messenger Bags are also made from the upcycled inner tubes.

Since spring of 2007, Ecologic Designs has been an ecopreneurial trailblazer, creating viable and sustainable enterprises by harvesting the waste stream, often referred to as “upcycling”: the practice of recycling or repurposing items destined for the landfill and transforming them into something of further use and value. Upcycling was coined by William McDonough and Michael Braungart, authors of Cradle to Cradle: Remaking the Way We Make Things.  The butyl rubber, also called vulcanized rubber, is not cost-effective and very difficult to recycle; therefore these inner tubes usually end up in local landfills where they won’t degrade for many years.  Unfortunately, tires and inner tubes account for over 50% of the rubber produced each year.

Let the movie stars blow their royalties on fancy, high end electric cars.

I’m fine in with my Sebring-Vanguard CitiCar, and would be equally so in ZAP’s four-door, all-electric, three-wheeled Xebra Sedan, especially if I lived somewhere with only three relatively moderate seasons and not where there are too many hills. ZAP, or Zero Air Pollution, has been a leader in advanced transportation technologies since 1994, at least those vehicles that are both practical and affordable to us non-celebrity types.

While presenting on Ecopreneuring at the Solar Living Institute’s SolFest in Hopland, California, this past August, I had an opportunity to drive Zap’s Xebra. It’s amazing the difference a few decades can make in the driving experience: from CitiCar to Xebra. The Xebra, pronounced “zebra,” is a lot smoother and its breaking system more consistent than my CitiCar (admittedly, a 30-year-old collector vehicle). This Neighborhood Electric Vehicle (NEV) has a top speed of 40 mph, but I shouldn’t be driving over that anyway given the posted speed limits in town. Having driven a Geo Metro for years, driving a ZAP Xebra felt almost the same (at low speeds), but without the fumes, fuel and gas station stops.

There’s nothing sustainable about the $700 billion Federal bailout plan for the decomposing financial sector of the US financial system. Americans know it, judging by the outpouring of objections sent to US legislators and reflected in national polls this past week.

According to various estimates by experts in the financial industry, the proposal to let the government buy bad assets from banks range from $500 billion to $1 trillion. Hank Paulson, Treasury Secretary, and Ben Bernanke, Fed Chairman, are asking for $700 billion – for now.

Keep in mind that this is ON TOP OF the costs already incurred for various government actions this year, including, but not limited to:

* up to $85 billion for AIG
* up to $29 billion to fund JPMorgan’s takeover of Bear Stearns
* up to $200 billion each for nationalization of Fannie Mae/Freddie Mac
* as much as $50 billion to insure money market funds
* up to $25 billion for special loans extended to GM and Ford

Let’s not forget the billions of dollars in expenses to help those in flooded or hurricane-destroyed areas – so recent that the costs aren’t even in for the damage done from Hurricane Gustav and Hurricane Ike. There’s plenty of other federal funds flowing to counties throughout the US that were declared federal disaster areas in 2008 – like in Vernon County, Wisconsin, where we own a silviculture operation.